【作者】 徐水尚；

【导师】 娄策群；

【作者基本信息】 华中师范大学 ， 政治经济学， 2007， 硕士

【摘要】 21世纪是中国人大有作为的世纪，在这个世纪里，中国将可能要恢复一个伟大的文明古国的荣光。恢复的希望在于企业，然而，我国的企业改革、发展存在很多问题，如民营企业资源不足、核心竞争能力差，国有企业体制僵化、改革思路不清等。如何解决存在的诸多问题?企业界及理论界人士提出了很多方法，但本文认为虚拟企业是中国企业改革、发展的一味良药，运用好这种虚拟企业模式能给中国经济带来希望之光。虚拟企业是一种崭新的企业模式，它是指企业只保留少数核心能力或关键功能，其余功能外包给其他组织或与别的组织组成一种动态联盟合作的一种企业组织形式，其运营模式主要有两种：动态联盟模式和外包模式。文中第一部分对虚拟企业及其运营模式相关理论知识做了研究。在第二部分中对动态联盟模式做了较深入的研究。动态联盟模式主要是从企业合作的角度研究动态联盟模式的操作过程，在这一部分中对市场机遇的识别，盟员伙伴的选择，企业间组织模式，动态联盟功能系统及联盟解散时要注意的问题等做了研究。第三部分中所研究的是虚拟企业的外包模式，外包模式主要是从企业的主要经营活动研发、生产及营销虚拟化方面去研究，这一部分很多具体的虚拟运营模式有很强的实用意义。在文未，就虚拟企业对我国民营企业发展及国有企业改革的启示做了研究，特别一提的是“虚拟联合体”是当前国有企业改革的一条很好的出路，它吸取了动态联盟及外包模式的思想的精华。更多还原

【Abstract】 The 21st century is Chinese promising century.In the century,China will recover one ancient civilized country’ glory. However, the reforming and developing of the enterprise in China have lots of problems.For instance , for one thing ,the resources of the privately owned enterprise are short and its key competitive power is bad, for another,the system of the state-owned enterprise is rigid and its reforming ideas about the state-owned enterprise put in disorder,etc.How to solve these present problems? The enterprisers and eggheads have proposed a lot of methods,but this text thinks the virtual enterprise is one good way of the reforming and developing of the China’ enterprise.If we can adopt it well ,then it will bring the light of hope to China’s economy.The virtual enterprise is a kind of brand-new enterprise mode.Its means that the enterprise only keeps a few key abilities and key functions ,and gives the other abilities functions to other organizations or makes one kind of dynamic alliance cooperate.It mainly has two kinds, including the dynamic alliance’s mode and the outsourcing mode.I have studied virtual enterprise and the relevant theory knowledge of the operation mode in the first part in the article.I have studied the dynamic alliance’s mode deeply in the second part. In the part of the dynamic alliance’s mode studied,the text mainly studies the cooperative procedure,including the discernment of the market opportunity, the choice of the partner,the organizing mode among the enterprises,the dynamic alliance system’ function and some problems which the alliance should pay attention to while dismissed,etc. Part three has studied the outsourcing mode inculding virtual research and develop ,virtual making and virtual marketing.Some virtual operating modes have very strong practical uses.Finally,make the study of the meanings of the operating modes of virtual enterprise to the privately owned enterprise and the state-owned enterprise. Especially the text has studied the virtual cooperative model drawing the pick of the basket among the dynamic alliance and the outsourcing mode.更多还原