【作者】 赵阿颖；

【导师】 刘九洲；

【作者基本信息】 华中师范大学 ， 新闻学， 2007， 硕士

【摘要】 在全球化的竞争中，传统媒介与网络媒介在新闻传播上表现出的差异性日益突出，究其实，这种差异在相当程度上是由这两种媒体在新闻宣传价值标准上的一元化与多元化的差异所致。本文第一章对价值标准和新闻宣传价值标准的含义作了必要的解释；第二章与第三章分别对传统媒介与网络媒介在新闻宣传价值标准方面表现出的差异性或造成这种差异性的原因进行了分析。本文认为，传统媒介一元化价值标准具有集中性、集体性和强制性特征，网络媒介多元化价值标准具有分散性、个人性和自由性特征；造成传统媒介与网络媒介新闻宣传价值标准差异的有社会、政治和技术三方面的原因。本文的基本观点是：传统媒介一元化价值标准与网络媒介多元化价值标准对新闻宣传产生了相当大的影响；通过对一元化与多元化价值标准之间所存在的差异性进行比较分析，揭示它们各自的优劣与利弊，以期传统媒介与网络媒介在新闻宣传方面互相借鉴，共同创造一个有利于我国经济社会健康发展的舆论场。更多还原

【Abstract】 In the competition of globalization, the differences between traditional and Internet media are increasingly prominent. Considering about the reason, the difference is to some tune caused by the two media’s differences of unification and multiplication in the value criteria of press publicity. The first chapter of this thesis makes some necessary explanations about value criteria and value criteria of press publicity. The second and third chapter analyzes the differences and reasons that lead to them in the aspect of value criteria of press publicity respectively. This thesis thinks, the unification value criteria of traditional media have the quality of centrality, collectivity and compulsion while the multiplication value criteria of Internet media have the quality of decentralization, individuality and freedom. There are social, political and technological reasons that cause the differences in press publicity value criteria of traditional and Internet media. The basic ideas of this thesis are: There is a considerable influence on press publicity caused by unification value criteria of traditional media and multiplication value criteria of Internet media. Through the comparison and analysis of the differences existing in unification and multiplication criteria, it reveals their respective advantages and disadvantages in order to offer some references for traditional and Internet media in their aspects of press publicity, creating a public opinion field that is good for the healthy development of our nation’s economy and society.更多还原