【作者】 李春燕；

【导师】 王哲；

【作者基本信息】 新疆师范大学 ， 人文地理学， 2007， 硕士

【摘要】 本论文在阅读国内外有关文献的基础上,以竞争优势理论作指导,采用了SWOT定量和定性相结合的分析方法,重点分析了临沂旅游业所处的内外环境,力图对其发展所处的宏微观环境进行一个比较全面的分析,以期做出相应的竞争战略选择,并据此提出可行性对策建议。本文共分四章。第一章为绪论。在绪论部分,本文提出了研究意义,研究的理论方法、技术路线并进行了较详尽的介绍。第二章主要阐述了临沂旅游业发展现状及对区域经济、社会发展的影响。重点揭示临沂旅游经济的辐射力。第三章运用了SWOT分析方法,对临沂旅游所处的外部和内部环境中对其发展有直接影响的客观因素进行了分析,并分别用EFE矩阵、IFE矩阵进行了评价。第四章是本论文的结论。在对临沂旅游发展的内外部环境要素进行详细分析的基础上,本文采用SWOT模式,对临沂旅游业竞争优势(Strengths)、劣势(Weakness)、发展机遇(Opportunities)和面临的挑战(Threats)进行匹配,以期做出发展战略选择。最后本文针对临沂旅游业所面临的挑战和劣势,提出了相应的可行性对策来发展临沂旅游业。更多还原

【Abstract】 Based on the reading related literatures home and aboard, this paper uses the competitive advantage theory as guidance to analyze the inside and outside environment of Linyi tourism with a combination of qualitative and quantitative SWOT analysis. It tries hard to analyze the exterior and microscopic environment which Linyi tourism faces and puts forward the corresponding countermeasure proposal.This paper contains four chapters. The first chapter is the introduction, including the significance of the study, the research methodology, the technical Review and the review of the literature. Chapter II describes the development of Linyi tourism and the regional economic and social development. It reveals Linyi tourism economy is the key radiation. SWOT analysis method is used in Chapter III to show that the external and internal tourism development has a direct impact on their environment ring. For the analysis of the objective factors, matrix were used to EFE, IFE matrix evaluation.Chapter four is the conclusion of this paper. On the basis of a detailed analysis on the internal and external environmental factors of the Linyi tourism development, it uses the SWOT model, namely (Strengths), inferior (Weakness), Development opportunities (Opportunities), and the challenges facing (Threats) to match the real situation to make the competitive strategic choices. It also gives the feasibility of the development of Linyi tourism corresponding with the challenges and weaknesses of Linyi tourism.更多还原