【作者】 马鸿雁；

【导师】 贺德亮；

【作者基本信息】 西安建筑科技大学 ， 职业技术教育学， 2007， 硕士

【摘要】 SWOT环境分析方法普遍适用于企业的战略环境分析。本文采用了SWOT法、层次分析法和函询法相结合的环境分析方法，与以往环境方法不同的是，该方法通过对高职院校(本文以西安建筑科技大学职业技术学院为实例)内外部环境的分析，在复杂多变的环境因素中，找出高职院校发展战略制定所必需的四类关键因素：外部机遇(O)、外部威胁(T)、内部优势(S)、内部劣势(W)，运用SWOT交叉组合分析和矩阵模型等数学方法对高职院校战略的重点给予确定并加以纠正和完善，为高职院校确定经营战略目标。运用SWOT分析方法不但可以有效地帮助高职院校确立经营战略重点，而且还可以对高职院校在同行中作相应定位。西安建筑科技大学职业技术学院是一个典型的以土木建筑类学科为特色的高职高专院校，应用SWOT方法为其制定发展战略具有代表性。在制定高职院校发展战略过程中，高职院校内外部环境分析是为学校决策方案服务的。本文通过SWOT交叉组合和交叉作用、矩阵等数学方法建立了高职院校内部优劣势和外部机遇、威胁与战略方案之间的联系。这种做法可以突出学校关键内外环境对战略方面制定的主要作用，使战略方案有较强的针对性和目的性。本论文对现阶段西安建筑科技大学职业技术学院的长期生存和不断发展起到了总体性谋划的作用，同时对高等教育行业中高职院校如何在复杂的外部环境中发展壮大，具有一定的借鉴与参考价值。总之，本文的实际工作证明，SWOT方法可以在高职院校发展战略中使用，相对其它方法来讲，也是一种较为理想、较易使用的方法。本文提出的整套方法和软件工具，在各高职院校发展战略制定中具有一定的应用和推广价值。更多还原

【Abstract】 The SWOT environment analysis method is suitable for enterprise’s strategic environmental analysis generally. The analysis methods used in the dissertation include SWOT, AHP, and questionnaire. These methods are all different from the conventional environmental analysis approach that they deal with the internal and external environments. The analysis method finds out four indispensable factors including Strengths, Weaknesses, Opportunities and Threats from the complex environmental factors by analyzing the internal and external environments of the higher vocational college. This article takes the example of the higher vocational college of Xi’an University of Architecture & Technology. By using the method of the crossed and combined analysis and matrix model, and so on, this article affirms the strategic key point of the higher vocational college corrects and perfects this Strategic key point for making the strategic aims. The application of the SWOT analysis method can not only help to make up the strategic key point of the higher vocational college, but also to locate its right position in the industry.Higher vocational college of Xi’an university of Architecture & Technology is a typical College taking the civil construction disciplines as characterization, it is representative using the method of SWOT to formulate development strategy. In the process of formulating development strategy of higher vocational college, the analysis of internal & external environment is serves for decision-making plan of the school. The article builds combinations of internal strengths & weaknesses and external opportunities & threats and strategic plan by the methods of SWOT crossed combination and crossed function, matrix and so on. This way may highlight the main function of the college main internal & external environment for formulating the strategic plan. This article which has the overall planned function for long-term survival and development of Higher vocational college of Xi’an university of Architecture & Technology, meanwhile which has imitate and reference value to a certain degree to how the higher vocational college to develop in the complex external environment of the higher educational trades. In brief, this article practical work proof that the SWOT method may used in formulating the development strategic plan of the higher vocational college, and this method is better and easier to use. The complete set of methods and the software tool which this article proposed have the value of application and promotion in the formulating the development strategic plan of every higher vocational college.更多还原