【作者】 许登峰；

【导师】 和金生；

【作者基本信息】 天津大学 ， 工商管理， 2006， 硕士

【摘要】 现代物流业是一个高度集成的行业,涉及到众多领域,提供的是综合性服务,需要合理配置及整合资源。随着全球经济一体化和科学技术的迅猛发展,物流业发展迅速。由于我国的物流业起步较晚,虽然经历了近年的快速发展,整体水平仍较低,目前已全面向外资开放,竞争日趋激烈。如何在复杂多变的环境中应对激烈的竞争、合理配置和整合资源是国内物流企业面临的二大挑战。本文以一个处于转型中的传统国有物流企业为例,在对其现状进行充分调研,并对调研材料进行认真分析的基础上,运用企业战略管理相关理论,结合一些定量与定性的分析方法,系统地研究了该企业的发展战略,力求能对同类企业起到一定的借鉴作用。全文共分五章。首先,简要介绍国内外物流市场的现状、国内物流市场存在的问题以及物流市场未来的发展趋势,并简要介绍了NC公司的概况及目前存在的主要问题,提出了本文研究背景、思路、方法。其次,阐述了企业战略管理的基本理论,并阐述了我国战略管理运用状况及条件。第三,从经济环境、政策环境、技术环境三方面阐述了企业的外部环境,并进行了行业分析,划分了战略集团。对企业管理状况、组织结构与人力资源、营销、财务状况、企业整体绩效进行了分析,明确企业外部面临的机会和威胁、内部所拥有的优势和劣势。最后,运用SWOT矩阵制定出备选战略方案,并利用定量战略规划矩阵法(QSPM)对备选方案进行评价,从而得出NC公司的发展战略。本文在研究中运用了理论研究、实证研究、模型研究等方法。理论研究主要有战略理论研究、环境扫描研究等;实证研究主要是以NC公司为例,将这些理论及模型应用其中;模型研究主要有层次分析法(AHP)、内外部要素的协同(EFAS)、内部要素的协同(IFAS)、模糊综合评价法(FCE)等方法模型。更多还原

【Abstract】 As a highly integrated industry, modern logistics concerns a great many fields, offers comprehensive service and needs rational allocation and reorganization of resources. The logistics industry is boosting as the economy is globalized and science and technology are developing rapidly. China’s logistics, though having been advancing fast for the past few years, is as a whole at a low level due to late start. Currently, the industry is completely open to foreign investment so the competition becomes increasingly fierce. The domestic logistics enterprises face two major challenges, namely how to cope with the dramatic competition and reasonably allocate and restructure resources in a complex and changing environment. The paper takes a traditional state-owned enterprise under transition as an example. It is based on adequate investigation of the enterprise’s current situation and careful study on the materials thus obtained. Utilizing relevant enterprise strategy management theories combined with some quantitative and qualitative analytic methods, the paper systematically studies the development strategy of the enterprise so that enterprises in the same category may learn from it.Divided into five chapters, the paper first briefly introduces the current situation of logistics markets both at home and abroad, problems existing in domestic logistics market, and the development trends of logistics market. Further more, it offers a summary of NC Company and its major problems at present, and presents the study background, thinking and methodology of the paper. Second, it illustrates the fundamentals of enterprise strategy management, and the situation and conditions of strategy management application in China. Third, it explains the external environment of the enterprise based on economy, policy and technology environments. It carries out industrial analysis and makes division of strategic groups. It analyzes the enterprise management, organization structure, human resources, marketing, finance, and overall performance of the enterprise as well. It also makes clear the external opportunities and threats the enterprise faces and the internal advantages and disadvantages the enterprise possesses.. In the end, the development strategy for NC Company is decided by first working out the alternative strategies through SWOT matrix and then evaluating the foregoing strategies through quantitative strategic planning matrix (QSPM).The paper adopts methods such as theoretical study, empirical study, model study, etc. Theoretical study mainly includes strategic theory study, environmental scanning study, etc. Empirical study is related to NC Company to which the foregoing theories and models are applied. Model study primarily covers Analytic Hierarchy Process (AHP), External Factor Analysis Summary (EFAS), Internal Factor Analysis Summary (IFAS), Fuzzy Comprehensive Evaluation (FCE), and so forth.更多还原