【作者】 马晓锋；

【导师】 余维祥；

【作者基本信息】 贵州大学 ， 工商管理， 2006， 硕士

【摘要】 房地产投资环境就是能够影响房地产投资的各方面因素的总和。在中国新的投资体制下，房地产投资决策理性化与科学化已是大势所趋，房地产投资环境研究已成为众多企业投资之前的必查内容，研究房地产投资环境研究具有双重功能：一方面为投资者提供科学投资决策的依据；另一方面为受资地区增强自身引资能力出谋划策。对郑州这个中部崛起中的重要城市的房地产投资环境进行全面系统地研究，就是要发挥上述双重功能，让投资者和管理部门对郑州房地产市场这个投资客体中各类环境因素有一个清晰的认识，以便企业选择最佳的房地产投资区域和政府优化城市投资环境。 论文导论部分主要对房地产投资环境研究现状进行了系统的方法阐释与归类，探讨了房地产投资环境研究的理论背景，并在此基础上确定了本文对郑州市房地产投资环境进行研究时采用因素归类与分析的研究方法。遵循理论研究与实证研究相结合的原则，论文主体部分对郑州市房地产投资环境进行了实证研究，对郑州市区房地产投资环境各因素逐个进行定量与定性相结合的分析，其中着重分析了郑州市房地产投资环境中的经济环境，即从房地产生产要素市场、房地产市场机会、房地产中介服务状况和配套工业水平四个方面来考查，期间着重分析了郑州市未来五年内房地产市场的潜在需求和有效需求。之后借助专业研究机构对包括郑州在内的国内35个大中型城市的房地产投资环境状况做出的综合评价，对郑州市的房地产投资环境总的状况给出判断。最后提出本文的结论，并针对因素分析与综合评价所表现出来的不足之处，提出优化郑州市房地产投资环境的若干建议。更多还原

【Abstract】 The real estate investment environment is all the factors that can affect the investment of real estate.At the present time, investigating and anglicizing the investment environment is absolutely necessarily to all the real estate corporation. It has two functions to study the real estate investment environment, one side, it can provide the investor a scientific warranty, on the other hand, it can give some good suggestions to improve the investment environment where the capital will be invest to. To analyze the real estate investment environment systemly of the important city-ZhengZhou, the author tries to build a clear impression for the Real Estate Development Company and correlative department of government, in order to help the company select a optimal area and the government improve the local investment environment.It has three main portion in this paper, At the first portion the author classify and enumerate all the current research method. At the Second portion the author analyze all the factors that can affect the investment of real estate one by one, meanwhile the author make a stress on economic factors of investment environments, especially the potential demand and effective demand of ZhengZhou real estate market in the coming five years. Then the author present current estimate to the real estate investment environment in 35 city of China which use the currently estimate system of real estate investment environment.At the end the author make a overview estimation of ZhengZhou real estate investment environment, and then gives some suggestions accordingly for the real estate development company and correlative department of government.更多还原