【作者】 陈兰青；

【导师】 张永岳；

【作者基本信息】 华东师范大学 ， 情报学， 2006， 硕士

【摘要】 在网络技术的发展和新经济的刺激下，顺应中国房地产业发展的需要，中国房地产网站应运而生。在短短的几年里，经历了网络泡沫破灭的寒冰时期，发展到今天已有了一定的经验和实力，但也存在很多不足。本文围绕中国房地产网站的发展及改进对策展开讨论。 本文的研究分为四个部分： 第一章，阐述了网络与房地产业的互动关系，指出房地产网站与其他网站的不同之处和发展房地产网站的重要意义。网络催生房地产业信息化，同时房地产业发展也推动房地产网站的发展。与其他网站相比，房地产网站开展电子商务较困难。房地产网站是顺应房地产市场各主体发展的需要而产生发展的，对各主体和市场发展具有重要意义。 第二章，回顾了中国房地产网站的发展过程，指出房地产网站分类，并对比了中外房地产网站。中国的房地产网站虽然经历了网络经济破灭的困难时期，但随着房地产业快速发展，房地产网站也逐步发展起来。它可以分三大类，分别是房地产专业网站，综合网站的房地产栏目，房地产企业网站。国外房地产网站的发展较为成熟，与之相比，国内网站在房源搜索服务，贷款程序和延伸服务上存在差距。 第三章，具体分析了中国房地产网站存在的问题和原因。由于技术原因网站信息查询服务差，查准率和查全率低，查询格式不能满足消费者的需要，查询结果过于简单；由于发展战略原因网站服务内容雷同，房源信息少而重复；由于运作模式问题网站赢利模式单一，以楼盘广告为主；由于制度原因房地产电子商务难以实现。 第四章，针对房地产网站存在的问题，提出相应的改进对策：一是提高网站的技术水平，加强信息查询功能；二是要选择合理的发展战略，包括在“综合化”或“专业化”作出正确定位形成网站特色，以及引入政府与企业合作模式，优势互补；三是采取有效的运作模式，加强网上与网下服务的结合，拓展生存渠道：四是加强法律制度与信用制度建设，等条件成熟时发展房地产电子商务。 通过分析，本文期望能对房地产网站的发展提供参考。更多还原

【Abstract】 Along with the development of the network technology and the stimulation of new economy, complying with the need to develop the Chinese real estate industry, the Chinese real estate websites arose. In the short several years, having experienced the cold ice time which the network froth was disillusioned, now they have the certain experience and strength, but also have very many questions. This article launches the discussion on the development and improvement countermeasure of the Chinese real estate websites.This article divides into four parts:Chapter one elaborates the interaction relations of the network and the real estate industry, points out the differences between the real estate websites and other websites and the vital significance of development on real estate websites. The network expedites real estate industry informationazation, at the same time the development of the real estate industry also impels the improvement of the real estate websites. Comparing with other websites, developing electronic commerce of the real estate websites is difficult. The real estate websites’ development comply with the need to develop real estate market various main bodies, so it has the vital significance to various main bodies and the real estate market development.Chapter two reviews the Chinese real estate websites developing process, points out the real estate websites classification and contrasts the Chinese websites with foreign real estate websites. Although china’s real estate websites had experienced the rough period which the network economy was disillusioned, but stimulating by the fast development of the real estate industry, they also have gradually developed. They may divide three big kinds, respectively is the real estate specialized website, comprehensive website’s real estate column, real estate enterprise website. Comparing with the overseas real estate websites which are mature, the domestic websites exist disparity in the room source search service, the loan procedure and outspread service.Chapter three analyzes the Chinese real estate websites’ questions and the reason specifically. First, as a result of technical websites information inquiry service is bad. Its accuracy ratio and coverage ratio are low. The inquiry form cannot meet consumer’s needs, and the inquiry result is too simple; Then, as a result of更多还原