【作者】 王红；

【导师】 陈汗青；

【作者基本信息】 武汉理工大学 ， 设计艺术学， 2006， 硕士

【摘要】 动画艺术是一种独特的艺术形态,也是一种文化形态。在后现代消费和视觉体验时代里,动画艺术成了最好的视觉娱乐生活方式。 动画角色是动画片的灵魂。一个好的动画角色,不仅意味着动画片的成功,更预示着无穷的文化价值和商业价值。 动画角色也是一种有意味艺术形式的视觉符号,它折射了角色的性格,民族的审美文化,科技的发展,以其独特的形式与审美价值被更多的人认知。 离奇的动画角色视觉形象和动画意象,表现夸张、变形的视觉审美张力;明亮的色彩,卡通化的造型以及强烈的动感,凸现感官强烈的视觉快感;幽默虚拟的形象,满足了人们欢愉和体验的激情。 动画角色是“画出来的运动”视觉形象,是独特的、非实体的、有生命的、逼真的“演员”。 在今天动画产业已作为文化创意产业的一部分,给娱乐经济带来飞速的发展,动画的票房,动画角色的商业价值也成了关注的焦点。动画角色形象的外延产业开发,在动画强国表现特别突出,他们注意到了动画角色不仅仅是一个塑造的形象,也有奥斯卡明星般的文化效益和经济效益。 在我国动画艺术,动画角色的视觉形象的塑造和开发还处在一个比较落后的局面,主要表现在动画角色特征不够鲜明,娱乐性不够强,动作生硬,科技含量较低,传统民族文化和现代语言结合较差。急需提升动画角色的视觉形象价值,对传播民族文化和发展动画创意产业有着深远的意义。本文试图从理论上解决这一问题。 本文的研究成果在于: 1)对动画角色视觉形象进行了比较深入的分析和研究,从视觉感知和符号性的原理,提出了动画独特的视觉思维和传播环境。 2)动画角色视觉形象的风格和审美意义,人们可以从一个新的切入点去欣赏、理解动画,体验艺术美的形式和宣泄个人的情感。 3)本文还对动画角色视觉形象的设计要则提出了创新设计理念,为指导动画艺术创作有实践性意义。更多还原

【Abstract】 Animation art is one kind of unique artistic shape, also is one kind of cultural shape. In after modern expense and in the visual experience time, animation art has become the best visual entertainment life style.The animation role is the animated cartoon soul. A good animation role, not only meant the animated cartoon the success, indicates the infinite cultural value and the commercial value.The animation role also is one kind has the meaning artistic form the visual mark, it has refracted the role disposition, nationality’s esthetic culture, the technical development, by its unique form and esthetic value by more people cognition.Strange animation role vision image and animation image, performance exaggeration, distortion visual esthetic tensity;Bright color, cartoon modelling as well as intense person or household who refuses to move and bargains for unreasonably high compensation when the land is requisitioned for a construction project, display sense organ intense vision pleasant sensation;The humorous hypothesized image, satisfied the people to be happy and the experience fervor.The animation role is "the movement which the picture comes out" the visual image, is unique, the non- entity, has the life clearly, "the actor".In today animation industry had taken the cultural creativity industry a part, brought the rapid development for the entertainment economy, the animation box office, the animation role commercial value has also become the attention focal point. The animation role image extension industry development, is specially prominent in the animation powerful nation performance, they noted to the animation role are the image not merely which molded, also had the Oscar star’s culture benefit and the economic efficiency.In our country animation art, animation role visual image molding also occupies with the development a quite backward aspect, mainly displays in the animation role characteristic insufficiently distinctively, Entertainment insufficiently strong, movement stiff, the technology content is low, the tradition national culture and the modern language union misses. The urgent need promotion animation role visualvivid value, to disseminates the national culture and the development animation creativity industry has the profound significance. This article attempts to solve theoretically solves this problem.This article research results lie in:l)lt has carried on the quite thorough analysis and the research to the animation role vision image, from the visual sensation and the mark principle, proposed the animation unique vision thought and the dissemination environment.2) animation role vision image style and esthetic significance, the people may appreciate, the understanding animation from new target point, the experience artistic beauty’s form and divulge individual emotion.3) this article also proposed to the animation role vision image design important regulation the innovation design idea, has the practical significance for the instruction animation art creation.更多还原