【作者】 陈蓉；

【导师】 李卓钧；

【作者基本信息】 武汉大学 ， 传播学， 2005， 硕士

【摘要】 任何科学技术的创新都将引起文化的变革,网络也不例外。以计算机网络为核心的信息革命是社会发展中的重大技术革命,必然会带来价值体系的转变。短短十年,网络经历了“从高贵走向平民化”的过程,它不仅为人类创造了一个全新的生活空间,也创造了全新的网络文化。与传统文化不同的是,网络文化从诞生之时就进入了市场化、商业化轨道,形成了一个新兴文化产业:网络文化产业。 网络兼容并蓄,网络文化产业更是丰富多彩,包括网上新闻资讯、网络文学、网络音乐和电影、网络游戏和网上动漫等内容。其中有的已经形成了成熟的产业链,有些还在发展探索中,但它们都具有一个共同的特征,即与网络技术密不可分,或在网络中诞生,或通过网络传播,或利用网络提供服务。 在与人类社会的经济发展和文化建设的相互关系中,网络文化产业发挥了重要的社会功能。如发展经济与繁荣市场功能、文化传播功能、互动娱乐功能以及教育功能。目前,网络文化产业发展迅猛,但同时也面临着发展困境,如文化产品供给不足、法律滞后、人才紧缺等。对此,无论是政府,还是网络文化产业运营商,都应该积极寻求相关政策,使网络文化产业更好的发挥其社会功能。更多还原

【Abstract】 The innovation of any scientific technique will cause the transform of the culture and network is also like this without exception. The information reform that takes computer network as the core is a vital technique reform of the social development and it will necessarily bring the transformation of the value system. In the short ten years, network experienced the process from the noble class to the populace. It not only creates a completely new living space for human beings, but the network culture. Different from the traditional culture, network culture entered the marketing and commercial tracks after itsbirth and formed a newly-rising culture industry------ network culture industry.Network incorporates things of diverse nature and network culture industry is even richer and more colorful, including news resources and information in the internet, network literature, network music and film, network game and cartoon, etc. Among those, some has formed mature industry chain and some are still in the process of development and exploration. However, they have a common feature, i.e. they are closely related to network techniques, either they are bora in network, or transmitted through network, or provide service by use of network.Network culture industry play important social role in economy and culture,i.e.they advance economy development,culture communication,inter-entertainment and education.At present, network culture industry develops swiftly and violently, whereas it is also confronted with developing difficulties, such as the insufficiency of the provision of cultural products, the lag of laws and the lack of talents, etc. As for these, both the government and the operators of the network culture industry should actively seek for relative policy to make network culture industry better develop its social function.更多还原