【作者】 栾晓芳；

【导师】 陈恒；

【作者基本信息】 哈尔滨工程大学 ， 工商管理， 2005， 硕士

【摘要】 近几年来,随着国家宏观对医药企业实施与国际WTO接轨的药品GMP、GSP认证管理,药品招标的逐步推广、医疗保障机制的逐步完善、药品价格管理的增强,致使我国制药企业的经营利润空间将会逐年下降,而经营成本却居高不下,许多医药企业步入了难以为继的困境。在这种情况下,保持产品的不断创新是提高竞争实力的有效途径。大力发展具有民族品牌的中药,就成为圣泰公司发展战略的必然选择之一。 本文首先对圣泰公司的发展现状、企业的发展战略、研发能力、产品状况和金森脑泰产品作了介绍;从国内医药市场的需求状况、政策环境、中药市场的环境变化、医药市场的竞争状况、项目开发的必要性五个方面客观叙述了金森脑泰项目的实施背景;对金森脑泰项目的实施过程和具体现状进行了阐述,介绍了项目的来源、可行性分析的过程、项目的目标和开发计划以及项目的组织。 在对金森脑泰项目案例具体描述的基础上,从金森脑泰项目选择过程、可行性分析过程、项目合作伙伴、风险管理、组织管理、计划和控制以及项目沟通这几个方面对金森脑泰项目管理实施过程中存在的问题进行了分析。金森脑泰项目在实施过程由于缺乏医药项目的管理经验,对医药项目从研发到产业化的整个过程缺乏足够的认识;项目的选择和立项还缺乏科学性;对项目的风险认识不足,没有良好的风险管理机制;缺乏对项目合作伙伴控制的良好机制;没有专门的项目团队:未建立项目经理人制度;项目中的成员素质有所欠缺;缺乏对项目有效的计划和控制;没有建立项目团队的绩效考核和激励体系;项目的沟通存在缺陷。最终导致了项目未按预定计划完成目标。在问题分析的基础上,根据项目管理的科学理论,本文也针对性地提出了改进的措施和方案。希望这些建议能够对金森脑泰项目的后续工作和其他制药企业的项目研发工作提供借鉴和指导。更多还原

【Abstract】 Recent years, government has executed GMP and GSP attestation management on pharmacy enterprises according to WTO, spread medicine bid, consummated medical ensuring system , strengthened medicine price management. All these make profit of pharmacy enterprise decreased but high operation cost. Many enterprises fall into hot water. Under this circumstance, keeping continuous innovation of product is a effective way to improve competence. Developing native brand of Chinese traditional medicine is one of necessary choices to carry on Shengtai strategy.This dissertation introduces development actuality, development strategy, R&D plan, products of Shengtai Company first. Then, project development background, including demand of native medical market, policy environment, environment variety of Chinese traditional medical, compete of medical market and necessity of project development, is described. It also clarifies execution and actuality of Jinsen Naotai such as project source, feasibility analysis, project development target and plan, project organization.Based on description to Jinsen Naotai project, the dissertation analyzes the problems during project selection, feasibility, project cooperation partners, risk management, organization management, plan and control, project communication. The conclusions are absence of project management experience during project management and industrialization, lack of scientific management of project selection and establishment, short of acquisition to project adventure and without good risk management system, devoid of specialize project team, un-employ project manager, poor education and research experience, un-build performance assessment and inspiration system , limitation of project communication. The problems above mentioned leads to delay the total period of project development. Based on the analysis, according to the scientific theory of project management, the dissertation puts forward to improvement measures and schemes of problems. These suggestions should be advisable and directed to nt follow-up process and other pharmacy enterprises.更多还原