供应链渠道协调问题研究

【作者】 赵燕；

【导师】 庄宇；

【作者基本信息】 西北工业大学 ， 企业管理， 2005， 硕士

【摘要】 本文主要致力于分散控制供应链中的数量折扣和商业促销对渠道协调问题的研究。通过建立库存成本和供应链利润的模型,比较和分析了在数量折扣和商业促销时,零售商和制造商的选择行为以及他们的选择行为对整条供应链的利润所产生的影响。研究模型为包含一个供应商和一个零售商的两阶段供应链成员之间的协调问题。分析了他们在不合作及全面合作的情况下各自的受益情况,证明了制造商与零售商通过合作可以达到双赢的结果,不仅使整个供应链的利润增加,并且各自的利润也都有所增加。但双方的合作必须以数量折扣为激励机制。 重点分析在数量折扣下,针对不同的商品类型,双方独立做出决策时和联合决策时各自的订购批量和生产批量以及各自的利润和供应链的系统利润。得出合适的数量折扣和一定的特殊费用的弥补可以有利于作为“经济人”的双方在联合决策下联合利润最大化。数量折扣在协调买方—卖方的联合系统中,确保了通过订购批量规模的决策达到了降低了买卖双方的联合成本。特许经营费在协调买方—卖方的联合系统的利润方面扮演着重要的作用。并且给出企业一个更有余地的订购批量的决策方案。 同时得出商业促销可能是一种竞争的需要,但是他们增加了供应链中的库存量,导致所有竞争者的利润下滑。在进行商业促销时,管理者应对商业促销进行设计,以限制零售商的超前采购量,让他将更多的折扣转移给终端顾客。而且折扣价格仅适用于在促销期出售给顾客的产品,而不是零售商购入的产品。这种方法消除了超前采购的所有动力。更多还原

【Abstract】 This paper focus on the problem of analyzing the impact of quantity discounts and promotions on channel coordination in a decentralizing control supply chain system. The paper presents a model for analyzing the impacts to profits of separately decision and joint decision on channel coordination in a system consisting of a supplier and retailer. We give a ways how a supplier or a buyer can structure the terms of an optimal quantity discount schedule by analyzing profits of a supplier and a retailer separately and the whole supply chain system in deciding separately and joint decision policies.Then the paper mostly concentrates impacts of quantity discount to their profit in deciding separately and joint decision policies for different products .It is shown that the sufficiency of quantity discounts as coordination mechanisms can be realized by employing franchise fees as a control mechanism to the different products. And a actual policy scheme is presented.Furthermore the paper presents, however, promotion is necessary to competition, it improves inventory cost and make the whole supply chain profits decrease. So managers should design a system to limit purchase ahead of schedule and make more discounts to customer. The price discount be fit to the product that sale to customer during promotion not product that retailer buy.更多还原