中国电视新闻节目：从时段的角度解读

【作者】 吕正标；

【导师】 李幸；

【作者基本信息】 南京师范大学 ， 新闻学， 2004， 硕士

【摘要】 透过一个平均化后的感性个体电视观众形象，结合电视传播的线性法则，再次探询观众收视行为的动因，文章对电视收视行为的决定因素进行了这样的归纳：在什么时间什么人在什么状态下想看什么。可以说，不同的时段决定了谁会在电视机前，决定了观众的收视状态，决定了现众的收视需求。而这些又共同决定着电视节目的类型、风格、内容乃至长度。事实上，把一天的电视节目的设置划分为各个时段已经成为电视节目编排者、收视率调查者和广告投放者共同认可的一种行为。 本文正是建立在这样的逻辑基础上，将电视新闻节目归类为早间、午间、晚间。在占有大量收视数据与观众调查数据的基础上，通过数据实证分析与理性推论分析相结合的方式，从不同时段的收视时间、收视人群、收视状态、收视需求以及不收视原因等方面的分析中，以新闻需求的高峰为点来分析现众对电视新闻的收视行为，全面了解观众对电视新闻在各个时段提供内容与节目形态的需求。以期为业界提供一些实证性的支撑。更多还原

【Abstract】 Permeating an average concrete individual audience image, combined with the principle of TV transmit linearity, this paper probes into the reason of audience view behavior, and puts forward a view from such crucial factors as: at what time, who, in what condition, what he wants to see. In the end the paper draws a conclusion mat various periods of time determines both the audience group, the state of view, and his demand. All of these together determines the manner, style, content and length of TV news programs. In fact, dividing one day’s TV program setting to various periods of time has been already approved by TV program complier, audience rating investigator and advertiser.This paper classifies TV news program by morning time, noontime and evening time just on the basis of logic. Based on possess abundant view datum and audience investigate data, by means of data demonstration and rational deduce analyses, Through analyzing view time, view group, view-condition, view demand and the reason of refusing to view in various period of time, studying the audience view behavior from the point of flood tide demand of news, the paper try to research audience comprehensive demand of TV news program’s content and conformation, with a view to offer some practicable support to the TV circles.更多还原