我国港口“合纵连横”策略的必要性和可行性研究

【作者】 李自升；

【导师】 骆温平；

【作者基本信息】 上海海事大学 ， 产业经济， 2004， 硕士

【摘要】 由于历史上的原因，我国港口存在着诸如市场割据、单枪匹马作战等现象。随着时代的发展，港口的经营环境发生了很大的变化，港口企业的竞争意识在不断加强，追求自身利益的最大化成为众多港口企业的经营目标。历史和现实的碰撞、思想认识上的偏颇造成了我国港口目前竞相压价等恶性竞争现象，严重影响了港口市场的整体效益和竞争力。同时，随着全球物流的发展、港口之间竞争方式的转变以及航运企业向陆上领域的进军，港口面临着拓展物流服务功能、有效解决与航运企业之间的矛盾的紧迫任务。因此，面对横向和纵向上的竞争压力，港口企业有必要在提高自身软、硬件条件的基础上，综合考虑横向和纵向上的各种因素之间的相互影响，开展“合纵连横”策略的研究并付诸实施。本文也正是从这一角度出发，对我国港口的合作策略问题作了全方位的分析和探讨。 本论文的研究方法是：以合作竞争理论、博弈论、现代物流理论等为基础，以我国港口发展过程中存在的问题和思想认识上的偏颇为切入点，分两条线索(“合纵”、“连横”)分别加以展开论述，最后又针对在实施“合纵连横”策略的过程中所遇到的困难和问题提出了一些可行性的解决办法。本文第一章简要回顾了我国港口的历史，并提出了本文所要讨论的问题；第二章运用经济学的一些理论对作为总体的“合纵连横”策略的必要性作了简要的论述；第三章和第四章是两条并行的线索，分别从多个角度对“连横”策略和“合纵”策略的必要性、可能性进行了较为全面系统的分析；第五章对“合纵连横”的组织模式作了简要的介绍，并对企业合作中所要注意的问题作了进一步的分析；第六章在分析了“合纵”和“连横”两个策略之间的辩证关系的基础上，针对作为整体的“合纵连横”策略在实施中所遇到的阻力、困难，提出了一些可行性的措施和建议。 本论文的研究意义在于：通过对我国港口企业实施“合纵连横”策略的必要性和可能性进行论述以及提出一些可行性的建议，对转变竞争者之间的敌对观念、推动我国港口市场的良性发展、提升港口企业的竞争力都能起到一个积极的借鉴和参考作用；通过对“合纵”和“连横”两个策略之间的关系进行论述，对港口企业在实践中运用合作策略时防止顾此失彼具有一定的指导意义。更多还原

【Abstract】 Because of the historic factors, some phenomena such as market division, single-handed action in prosecution, etc exist in the industry of port in our country. With the development of age, the surroundings of prosecution in port market have changed a lot, the competition consciousness of port enterprises enhance constantly, seeking for profit maximum becomes the enterprises’ aim. The result that history and realism impact mutually is the malignant competition among ports such as providing low price for shippers and carriers, which influence the whole benefits in port market badly and the ports’ competitive strength. At the same time, with the development of globe logistics, the changes of competition manners and the business of carriers extending to land range, ports are faced with hard tasks that broaden logistics service functions, resolve the conflicts between itself and carriers. Therefore, faced with pressure from lengthways and landscape orientation, it is necessary for port enterprises to develop lengthways and landscape orientation collaboration strategy research and apply it to practice. From this point of view, the author analyzes and probes into the collaboration strategy problem in the dissertation.The research method of this dissertation is: based on the Cooperation and Competition Theory, Game Theory, Modern Logistics Theory, taking the problems appeared during the development of ports and the wrong conception as the cut-in point, separately discussing by two clues (lengthways synergy, landscape orientation collaboration), at last coming down to the difficulties of the strategy and bringing forward the advices. The Chapter One look back briefly the history of ports in our country and point out that various difficulties exist during implementing the strategy. The Chapter Two discuss briefly the necessity of the strategy by exerting some theories in economics. Two side-by-side clues run through the Chapter Three and Four, then analyze systematically the necessity and possibility of the two strategies of lengthways synergy, landscape orientation collaboration in different aspects. The Chapter Five is based on the feasibility to implement the two strategies, then set forth the organization mode in symbiosis and some problems which should be paid attention. The Six Chapter is based on the relations of the twostrategies, then discuss how to resolve the problems appeared in the course of implementing the strategy as a whole.The study signification of this dissertation is: Through the discussion of necessity and possibility of lengthways and landscape orientation collaboration strategy in port enterprises’ prosecution and the proposal put forward by the author, it will play an active referenced part in changing hostility conception among competitors, promoting the fine and harmonious development of port market in our country, improving the competitive strength of port enterprises.Li zisheng(lndustrial economics) Directed by Luo wenping更多还原