足球俱乐部整体运营方案及分析

【作者】 丰光；

【导师】 周磊； 曹雪琴；

【作者基本信息】 郑州大学 ， 工商管理， 2004， 硕士

【摘要】 中国足球俱乐部职业化运行十年来，历经坎坷，能够真正实现俱乐部理性投入，规范运行的甚少，绝大多数俱乐部缺乏自我造血能力，需要其大股东巨额补贴方能勉强维持俱乐部的惨淡运行。究其原因，作者认为原有对俱乐部的认识仅仅停留在“把足球踢好”的层面，俱乐部的管理人员从来都是只重视比赛成绩和积分排名，没能将俱乐部视同真正意义上的公司。 本文着重从公司化运行俱乐部的角度阐述了科学管理尤其是规范化的人力资源管理对于俱乐部经营业绩提高的重要性，同时提供了具体的操作方案，并就具体的实施效果进行了对照。 科学化、规范化的人力资源管理包含的内容甚广，本文以一家甲级足球俱乐部股份有限公司为例，从人力资源的选拔与配置、培训与开发、工资与福利、制度建设四个方面加以论述。 人力资源的选拔与配置对于整个公司的顺畅运行至关重要，所有的事只有交给适当的人才有可能最终转化为理想的工作结果，这是不争的事实，作为股份公司运作的足球俱乐部当然也不能例外。 要使招募来的员工在最短的时间内进入工作状态，必须有相应的培训与开发计划，以保障员工的能力与素质能够与公司运作的方向和速度保持高度一致，从本文所述案例中可以清楚地看出，只有对员工思想和业务技能双方面的培训予以重视且注意保持，才能做到人尽其才，物尽其用。 工资和福利体系的设置在以体育比赛为主要内容的足球俱乐部股份有限公司中，除了要考虑体系设置的科学性和连贯性外，更重要的是要求该体系简明扼要，容易理解，以便使包括占公司人员比例超过60％的运动员和教练员方便理解。公司的科学、规范运营的主要内容就是使工作的内容和流程等予以制度化。使公司的各项工作有据可依，有据必依，违据必纠，从而保证公司运行能够始终保持在预定轨道上。 通过本文的论述，可以充分说明一个问题，科学化的人力资源管理对于实现作为公司一种特殊形式——足球俱乐部的效益提升意义重大。更多还原

【Abstract】 Almost ten years had passed since the Football Clubs in China were professionalized. The Football Clubs have met many difficulties. Few of them can really achieve the goal of both invest reasonably and run according to a scientific system. Most of these Clubs can not be self-sufficient and they need the big shareholders’ huge sum of allowance to keep running. Even though, they still take great pains in their difficult enterprises. In the author’ s point of view, the reason of this lies on the unilateral realization of the management stuffs of the Football Clubs. The management stuffs think that the Football Club only need to "play football well", they pay most of their attention to the scores of the football matches instead of treat the Football Club as a real entity.The following article mainly elaborates the importance of scientific management especially the importance of standard human resources management in the improvement of management achieves of a Football Club. The author elaborates this question from the angle of treating the Football Club as a real corporation and he also provide concrete operation schemes and the actual effects of these schemes that will bring to the Football Clubs.Scientific and standard human resources management covers many fields. This article quote an example of a Class A Football Club Corporation Ltd and expound the meaning of human resources management in four respects-the selection and allocation of human resources, thetraining and development of human resources, the salary and welfare system and the establishment of the human resources system.In order to run a corporation smoothly, human resources’ selection and allocation should be emphasized. Every work can be done perfectly only if it is done ’by the person who is suitable for it. This is1 a fact for most of the works, also for a Football Club which is treated as a corporation.Treatment and development plans play a very important role in making new employees acquaint themselves with their new jobs. New employees need treatment to give full play to their professional knowledges and to improve their abilities in order to keep up with the development of the whole company. From the examples listed in this article, readers can draw a conclusion that treatment of both ideas and business are allvery important if a company wants to give full play to every employee’ s working ability.As everyone knows, the main job of a Football Club is the football matches. The salary and welfare system of a Football Club Corporation Ltd. should not only be scientific and consistent, but also should be brief and to the point, which means it should be easily understood by all the employees, 60% of which are athletes and coaches.One of the most important content of scientific and standard management is to build up systems for every work and every steps of a work. To do so, employees of every department know clearly the systems they should obey during their works, if they fail to obey the working systems, they will be brought into trouble. If every employee can work according to the systems of the company, then the whole company can be run in a scientific and efficient way.From all these elaborations, a conclusion can be drawn that scientific human resources management plays a very important role in the improvement of beneficial results of a Football Club which is a special kind of corporation.更多还原