【作者】 杨君；

【导师】 李纲；

【作者基本信息】 武汉大学 ， 情报学， 2004， 硕士

【摘要】 近年来，随着科学技术的迅猛发展和全球化的加速，企业间的竞争越来越激烈，尤其是在制造业领域。在这种情况下，许多企业都开始重新审视自己的经营机制、业务流程和组织结构等构成企业战略优势的核心要素。与之相适应，一种旨在建立企业长期竞争优势的新型管理模式——“价值链管理”应运而生。鉴于此，笔者试图对由迈克尔·波特提出的以价值链为分析工具，旨在获取竞争优势的战略管理模式——价值链管理进行新视角研究，即e化价值链管理，以确立其在提升企业竞争力，获取竞争优势过程中的核心地位。本文在确立e化价值链管理地位和界定e化值链管理科学内涵基础上，通过分析新经济的价值增值规律，探讨e化值链管理的重要战略地位以及其实际战略应用。 价值链的概念主要描述供应商、生产商、中间商和顾客及其内部战略经营单位之间的相互影响和依赖关系，从而识别它们为顾客创造的价值，强化公司竞争优势。 e化价值链管理(e-Value Chain Management)的基本思想是以市场和客户需求为导向，以核心企业作龙头，以提高竞争力、市场占有率、客户满意度和获取最大利润为目标，以协同商务、协同竞争和多赢原则为运作模式，通过运用现代企业管理思想、方法和信息技术、网络技术和集成技术，达到对整个价值链上的信息流、物流、资金流、商流、价值流的有效规划和控制，从而将核心企业与客户、分销商、供应商、服务商连成一个完整的网链结构，形成一个极具竞争力的战略联盟。 全文共分为五个部分： 第1部分对价值链、e化价值链的概念、特征进行详细阐述，并分析了传统价值链的不足之处以及e化价值链与传统价值链的关系。 第2部分对价值链管理、e化价值链管理的概念进行了阐述，分析了e化价值链管理的主要内容与内涵以及战略意义，具体讨论了e化价值链管理的三大系统：e-SCM、ERP和e-CRM，并探讨了这三大系统的整合。 第3部分分析了传统价值递减理论与新经济时代的价值递增理论，从而进一步分析了e化价值链管理的重要战略意义。 第4部分在分析新经济时代新的商务模型对管理理念的影响的基础上，提出了基于e化价值链管理的战略阶段，并探讨了基于e化价值链管理的经营战略。 第5部分通过两个案例的分析，为企业实施e化价值链管理提供借鉴。更多还原

【Abstract】 Along with the rapid development of science and technology and the acceleration of the globalization, the competition among the enterprises is becoming fiercer. In this condition, many enterprises have begun to resurvey their operating mechanisms business processes and organization structures. How to integrate its business activities how to make these activities form a correlated value chain and implement the business processes according to this chain have become the most important issues for an enterprise. In the age of electronic commerce(EC), the enterprise should integrate the customer needs enterprise internal resources and supporter information into its overall value chain to forge its special competitive advantages. The enterprise needs new management mechanism which centers around the market needs. As a result, a new management mode-value chain management(VCM), which focuses on generating the long-term competition advantages, has come into being. Based on the research of value chain management, this article tries to discuss its development-e-value chain management(E- VCM).This thesis consists of five parts:Part 1 defines the value chain and e-value chain and analyzes the characteristics of both, and discusses the defects of the traditional value chain and expatiate the relationship between the traditional value chain and e-value chain.Part 2 defines value chain management(VCM) and e-value chain management (E-VCM) and analyzes the basic content and the strategic significance of E-VCM, and discusses the three systems of E-VCM: e-supply chain management, enterprise resources planning and e-customer relationship management.Part 3 analyzes the traditional theory of value descending and the new theory of value ascending and emphasizes the important strategic significance of E-VCM.Part 4 discusses the new business model in the new age and puts forward the strategic stages on the base of E-VCM ,and expatiates the operating strategies based on E-VCM.Part 5 analyzes two representative cases and provides references for the enterprises to implement e-value chain management.更多还原