【作者】 邢晶晶；

【导师】 李纲；

【作者基本信息】 武汉大学 ， 情报学， 2004， 硕士

【摘要】 在世界电信业发展受阻的背景下，中国的电信产业发展势头良好。特别是近两年来，以短信、网络游戏为代表的电信增值业务更是表现出惊人的发展前景。良好的商业模式对于增值服务的健康持续发展必不可少。本文通过理论联系实际的方法，结合国内外增值业务的发展，分析和研究了电信增值业务的商业模式。 本文首先在引言中阐明了选题及其意义、研究方法、论文框架等问题。接着，对电信增值业务的定义、特征、分类，以及国内外电信增值业务的发展现状与发展趋势进行了阐述。然后，论文简单介绍了商业模式的基本理论，为后面的行文奠定了基础。文章的第三部分是本文的重点，在此采用列举、对比、举例、SWOT等方法着重分析了增值业务商业模式的组成要素。最后，论文以日本NTT公司的“I-Mode”模式和中国移动的移动梦网模式进行案例分析，得出开放的价值链，合作共赢的商业模式是电信增值业务发展的方向。更多还原

【Abstract】 The telecom industry of China is growing speedly while the global telecom industry is developing difficultly. Especially, telecom value-added sevices such as SMS and network game have showed fine foreground to which a good business model is essential. This paper gives analysis on business model of telecom value-added sevice together with the development of value-added sevice by theory and practice.In this paper, in the foreword, the signification, method and frame are first introduced. And then, the concept, character, class, and the forcast of the value-added service are mentioned. After that, basic theory on business model is introduced. The third part is the emphasis, in which methods like examples, contrast and SWOT are used to analyse the elements of the business model of telecom value-added service. In the end, the examples of "I-Mode" and "Monternet" are introduced to prove that open value chain and cooperative business model are nessisary.更多还原