【作者】 陈曦；

【导师】 白贵；

【作者基本信息】 河北大学 ， 新闻学， 2004， 硕士

【摘要】 经过了两年时间的沉淀与发展，我国的广播电视集团已经从最早的行政撮合向内部磨合过渡了。在这个阶段，网站建设在广播电视集团中显示出它独特的地位和作用。然而纵观我国广播电视集团的网站建设，却发现由于国内广播电视集团成立时间普遍较短，又大都是草草上马，基本上都没有建设自己网站的经验，即使有个别广电集团已经意识到了网络的重要性，建设了自己的网站或网页，但制作得也都比较粗糙，因此，广播电视集团的网站可以说是整体失范的。根据广电集团网站建设的现状，以及现今互联网的发展，我们可以摸索出两条适合广电集团网站发展的道路，一种是“超市”模式，走全商业化路线，做门户网站；一条是“专卖店”模式，走专业化路线，做垂直网站。在这个理论的基础上，广电集团网站还应极大地发挥自身的资源优势，有效借鉴优秀新闻网站的成功经验，真正体现网络对于广电集团的优势互补作用，实现广电集团做大做强的目标。更多还原

【Abstract】 Through two-year amassment and development, the system reformation of broadcasting & TV groups in our country has started the transit from the early administrative combination to the genuine interior cooperation. In this phase, website building has shown both her unique status in broadcasting & TV groups and her particular contribution to them. However, generally speaking, most broadcasting & TV groups are short on experience of building their own websites because of lacking in time to prepare for the system reformation and also their short history of development in our country. Even if few broadcasting & TV groups have realized the important role the network plays and built their own websites or web pages, comparatively, these websites and web pages are roughly produced. Therefore, it can be said that the website building of broadcasting & TV groups in our country is immature as a whole. According to the current condition of broadcasting & TV groups’ website building and the present development of network, we can explore two models of building websites which are appropriate for the development of broadcasting & TV groups. One of the two models is "supermarket" model, which requires building an entire commercial gateway; the other is "monopolistic store" model, which requires building a professional vertical website. On the basis of the theory, the website of broadcasting & TV groups should also maximize the advantage of their own resources and use for reference the successful building experience of some excellent websites so as to genuinely demonstrate her complementary effect to broadcasting & TV groups and finally assisted in materializing the purpose of making broadcasting & TV groups bigger and stronger.更多还原