【作者】 李军；

【导师】 赵冬梅；

【作者基本信息】 西南交通大学 ， 工商管理， 2004， 硕士

【摘要】 随着世界经济一体化进程的加快和我国加入WTO，港口在国民经济和社会发展中的作用日益重要，港口企业面临的经营环境也发生了很大的变化，原有的经营模式和思维方式已不适应港口企业的发展。论文运用了定性与定量相结合的方法对深圳赤湾集装箱码头有限公司(CCT)进行了深入系统的分析，所得的结论对有关港口部门具有参考价值。 1、从经济全球化、国民经济和地区经济发展、港口行业发展变化趋势以及CCT所处地理位置、腹地经济状况以及周边港口竞争态势系统分析了CCT所处的宏、微观外部环境，并从CCT内部物质资源、人力资源、业务状况、组织管理体制、航线情况、通关效率等多个方面对企业所具有的内部能力进行了详细分析。 2、应用波特的“五力”模型和SWOT分析法分析了CCT的竞争能力及其发展过程中所具有的优势与劣势、所面临的机会与威胁。并就港口行业竞争的动态特征以及CCT的企业价值链进行了简单介绍。 3、应用回归分析法、移动平均法、平滑指数法，在定性分析的基础上对CCT集装箱运输需求以及CCT在深圳港群中的地位进行了科学的预测。 4、论文提出了CCT的发展目标，并对发展目标的实现提出了具体的对策。更多还原

【Abstract】 As the quickening of the international economic process of integration, the role of port in national economy and social development is increasingly important, and the management environment that port enterprises faced has changed greatly. The old management methods and thinking modes already can’t adapt to the development of port enterprises. In this thesis, Chiwan container terminal Co., Ltd. (CCT) is analyzed systematic using qualitative analysis and quantitative analysis methods. The conclusions achieved might serve as references for relevant port departments.1. From the points of economic globalization, national economic and regional economic development, port trade development tendency, CCT’s geographical position and hinterland economic situation, the outside strategic environment of CCT is analyzed systematically. And the inside strategic ability of CCT is also analyzed in detail from a lot of respects, such as physical resources, human resources, business state, etc. .2. The strengths and weaknesses that CCT has and the opportunities and threats that CCT faced are analyzed through Potter’s " five force " model and SWOT analysis method. The dynamic characteristic of port enterprise and the value chain of CCT were also introduced simply.3. On the basis of qualitative analysis, the thesis uses many kinds of quantitative method to predict CCT’s containerized transport demand and it status in the port group of Shenzhen.4. The development goals of CCT are proposes, and the concrete countermeasures and suggestion to the realization of the goals are put forward.更多还原