【作者】 葛家颖；

【导师】 陆建飞；

【作者基本信息】 扬州大学 ， 作物栽培学与耕作学， 2004， 硕士

【摘要】 我国是茶的故乡，茶业的发展对于我国社会经济发展具有重要地位和作用。但茶叶作为我国一项传统的优势产业、主要的出口创汇农产品，现今却面临着市场竞争力不强的局面。在全球经济一体化和我国已为WTO成员的大背景下，我国茶业将进入一个全面的国际化竞争时代。因此，研究如何进一步提高我国茶业竞争力，提出有针对性、可操作性的政策建议，不仅有利于农民增收、农业增效，而且有助于指导茶业更好地面向国际市场，为政府制定合理的产业政策提供客观依据。 论文包括引言在内，共分为六章，以溧阳市为例，从技术、生态及经济等角度阐述茶业生产的现状及如何进一步提高茶业市场竞争力。引言部分，阐明了研究的目的与意义，分析了国内外相关研究的动态，介绍了论文的基本思路、研究方法与论文结构。第二章至第五章对溧阳市茶业作了系统研究。第二章为溧阳市茶叶生产与加工的成本与效益分析，探讨了不同生产规模的成本构成，分析了茶农和茶场的生产特点，比较了两者的成本与效益，在此基础上提出了降低成本、提高效益的建议；第三章介绍了发展无公害茶叶的必要性，探讨了溧阳市发展无公害茶业的优势与障碍，提出了以人为本发展无公害茶业的建议；第四章分析了茶叶生产者采用新技术的心理特点及其对新技术的满意度，提出了新技术适宜的推广方式；第五章调查了不同市场营销主体获取信息、销售产品的渠道，探讨了溧阳市茶叶营销中存在的问题，总结了世界主要茶叶生产国的经验，并提出溧阳市茶叶在市场营销上需加强努力的环节。最后一章对研究进行了总结，并从影响茶业市场竞争力的主要因素出发，对溧阳市进一步提高茶业市场竞争力提出了若干建议，主要包括：以科技集约型经营代替劳动集约型经营；加强无公害生产的宣传，解决茶叶生产者对无公害生产的认识、态度、意愿等问题；加快对专业技术人员的培养工作，建立健全茶业生产技术推广网络；加强茶产品营销及市场建设等。更多还原

【Abstract】 China is the homeland of tea. The development of tea industry plays a significant role in Chinese social and economic development. But now, the tea industry, regarded as a traditional advantage industry and main foreign exchange earning agricultural product in our country, is facing with the poor market competitiveness situation. Under the great background of global integration of economy and our country’s becoming one of the WTO members, tea industry of our country will enter an overall internationalized competition era. Therefore, studying of improving tea industry’s competitiveness of our country further and then putting forward effective policy recommendations will not only help to increase income of peasants and improve agriculture efficiently, but also contribute to instructing tea industry to face with the international market better and offering objective basis for government to formulate rational industry policies.The dissertation is composed of 6 chapters, taking Liyang County as an example, in terms of technology, ecology and economy analysis, in order to study main factors related to the improvement of tea industry’s market competitiveness and give some suggestion for its further enhancement. In the preface, the purpose and significance of the study were clarified; the recent development of related research at home and abroad was synthesized; the basic idea, research methods and structure of the dissertation were expounded. Chapters from II to V were focused on factors analysis related to tea industry in Liyang County, In Chapter II, the cost and benefit in produce and process of tea were studied; elements of the cost on different production scale were probed into; production characteristics and cost-effective of the tea farmers and tea plantations were analyzed and compared, and then way to lower cost and increase benefit was proposed. In Chapter III, advantages and disadvantages of developing non-polluted tea industry in Liyang Countywere probed into, and then, human-oriented idea in developing non-polluted tea industry was proposed. In Chapter IV, psychological characteristics and satisfaction degrees of different producers to new technologies were analyzed, and on this basis, some method to popularize new technologies was proposed. In Chapter V, the product marketing channels of different marketing bodies and problems of tea industry marketing in Liyang County were surveyed, and experiences of other main tea-planting countries were given and factors which should be enhanced were proposed. In the last chapter, summary of the study was made, and suggestion on further improvement of tea industry market competitiveness in Liyang County were put forward, including replacing labor intensive farming with science and technology intensive farming, strengthening the propaganda of non-polluted production and solve the following problems such as tea producers’ understanding, attitude, will of non-polluted production, etc., accelerating training of professional personnel, setting up and amplifying technology popularization network of tea industry, strengthening tea marketing and market construction.更多还原