从理念到图形

【作者】 陈晓环；

【导师】 庞永红；

【作者基本信息】 西北大学 ， 美术学， 2004， 硕士

【摘要】 关于现代企业标志设计的研究，是当今倍受企业界和设计界关注的热门话题，而标志设计应具有的时代性使其研究有着广阔的前景，这种以少胜多、以小见大的优美构成形式不仅是形式上的‘净化’，艺术上的‘升华’，更由于其与现代企业文化千丝万屡的联系而不同于其它平面艺术设计，因而研究企业的标志设计不仅对企业形象设计的理论研究具有学术价值，对企业文化的提炼、发展也具有实用意义。 本论文着重探讨现代企业标志的创意思维，企业的标志创意就是指以企业文化、现代设计文化为理念基础，以图形为造型元素，经一定的形式构成和规律性变化，赋予标志本身更深刻的寓意和更宽广的视觉心理层面的创造性行为，它是包括从设计理念开发到视觉表现最终完成的艺术思维的过程。本论文从文化理念出发，以艺术思维方法论的角度展开，理论与实际相结合的方法阐释现代企业标志设计的基本规律以及创作方法。 通过从设计理念到视觉图形创作思维过程的研究，本课题结合了多学科的学术成果，将企业管理与艺术设计课程进行跨学科的交叉性探索学习，理论指导实践，为今后的企业标志设计研究开辟一条新的思路。更多还原

【Abstract】 Today, the topic that concerns the research of mark design of modern enterprise is the subject of a talk, which is greatly paid close attention to in both enterprise circle and design circle. The design of mark, which should be provided with times, has a vast and broad prospect. This kind of beautiful constitute form expressing its topic through this few and small mark, is purgative in the form and sublimate in the art. It varies from other forms of plane design of art because of its countless ties with modern enterprise culture. So, the research on the mark design of modern enterprise has not only science value to theoretical research on the design of enterprise image but also functional significance to the refinement and development of enterprise culture.This paper attaches importance to approach the creative thoughts to the mark of modern enterprise. Theoretically based on enterprise culture and modern design culture, to create new meanings on the mark of enterprise refers to be gifted the mark itself a profounder moral and broader creative conduct on visual psychology with graph as mold-making element through certain constitute and regular transformation. It includes the process of art thought from the beginning of design conception to the ultimate achievement of visual expression. This paper begins with cultural conception, develops from perspective of methodology of art thought and interprets the basic regularity and creative method on the mark design of modern enterprise in a way of combination of theory and practice.This discussion combines the academic achievement of multi-course through the research on creative thought from design conception to visual image. With theory guiding practice, it carries out trans-course and intersect search with the combination of enterprise management and art design. In short, it sets up a new thinking for the future’s mark design of enterprise.更多还原