【作者】 龚淑萍；

【导师】 曾建雄；

【作者基本信息】 广西大学 ， 传播学， 2004， 硕士

【摘要】 网络新闻传播在中国走过了近十年的发展历程。本文通过对中国网络新闻传播发展历程的回顾与梳理，对网络新闻传播现状的扫描与审视，探讨了目前国内网络新闻传播在内容与形式、传播方式、传受关系上的特征以及相对于传统媒体而言的优势，同时指出了当前阶段，网络新闻传播在内容与形式上的不足，分析了新闻道德方面的失范现象，并在此基础上，提出了中国网络新闻传播相应的发展对策。 针对网络新闻传播的不足及发展中的困惑，本文认为应该从内容与形式两方面来提升受众对网络新闻的满意度；加强网络新闻传播的舆论引导功能；加强网络新闻传播者的专业素养；规范网络媒体管理，维护传播秩序四个方面加以努力与改善。更多还原

【Abstract】 It has been nearly ten years since the on-line news communication came to China. After reviewing and teasing the development process of on-line news communication in China, looking back and pondering the current situation of on-line news communication, this thesis focuses on the situation of on-line news communication content and mode, communication method, the relationship between communicator and audience, and the superiority in communication compared to traditional media. Moreover, the thesis points out the disadvantage of on-line news communication in content and mode, the puzzle in ethic and morality. On the base of analysis, the thesis put forward the relevant development strategy of Chinese on-line news communication.In the light of the shortcoming and the developing puzzle of on line news communication in China, the thesis considers that it should improve the satisfaction of audience to on-line news with communication content and communication mode, show and display the public-opinion directing function through standing out the status of the on-line opinion on public affairs, intensify and reinforce the professional qualities of the journalists and the editors ,regulate and strengthen the management of on-line news communication, safeguard the communication order.更多还原