旭阳公司电子商务规划

【作者】 陈协林；

【导师】 胡祥培；

【作者基本信息】 大连理工大学 ， 工商管理， 2004， 硕士

【摘要】 本文的详细地介绍了旭阳公司及其所在的对外贸易行业的现状，对旭阳公司经营过程所遇到的困难进行分析归纳，找出解决问题的关键点，从经营、技术、机会、成本等方面对旭阳公司进行电子商务运作的必要性与可行性进行了详尽的分析。在对国际、国内电子商务环境和公司所在行业的行业现状及电子商务应用现状进行介绍与分析的基础上，基于“实用”和“前瞻”的原则，结合公司内部所具有的条件和行业特点，作出了公司电子商务总体规划。并将总体规划分解为如下几部分： 一、电子商务平台规划与实施。本部分首先确定了电子商务平台的目标及整体规划，然后将整体规划分解为：办公自动化、网站、内外网互联三部分，对每一部分的规划与实施进行了详细地介绍。 二、电子商务运营规划与实施。内容包括电子商务运营的目标、电子商务营销规划、订单处理、供应链整合规划和网站管理共五部分。 三、电子商务绩效评估。构建了一个从信息化水平、财务绩效、经营贡献率、网站评价四个纬度，百分制衡量的电子商务绩效评估模型，作为公司改善电子商务运作的参考。 本文通过对一个传统企业电子商务规划与实施过程完整的分析与描述，希望能为类似企业运作电子商务提供一个参考模式。更多还原

【Abstract】 This paper details the actuality of the foreign trade industry and Xuyang Company, found out the key of solving the problem. From the aspect of management, technology, opportunity, cost, the necessarily and feasibility of E-commerce marketing is analyzed, utilize information and data collected , to the current situation of international, domestic E-commerce environment , trade and E-commerce application of trade company analyse, combine terms and trade characteristic had inside the company on the basis of practical , make the master plan of company’ s E-commerce. Decompounding the master plan below several parts:First, the plan and implement of the E-commerce platform, confirmed the goal and the integer plan, decompounding the integer plan as OA, website and the connection of inside and outside network.Second, the plan and implement of the E-commerce management. The content include the goal of E-commerce, the E-commerce marketing, order process, the plan of supply chain conformity and the management of website.Third, the performance evaluation of the E-commerce management. Set up a model of E-commerce performance evaluation, evaluate the performance from informational level, financial. The result as the consult of the management of E-commerce.Through plan and implement course intact analysis and description to one traditional enterprise according to actual conditions done E-commerce, hope to offer a mode of consulting for similar enterprise’s operation E-commerce.更多还原