黄花机场特许经营管理模式研究

【作者】 谢佳；

【导师】 陈晓红； 李哲君；

【作者基本信息】 中南大学 ， 工商管理， 2004， 硕士

【摘要】 改革开放以来，随着机场业务量的增加，机场经营管理问题日益受到人们的重视，如何提升机场管理的整体水平，更好地借鉴国际上先进的机场管理经验，是民航业发展的迫切要求。特许经营作为世界上一种成熟的商业运营模式，因其能有效的整合不同所有者的有形资产和无形资产，在世界上被称作第三次商业革命。国内外先进机场的特许经营管理模式正是借助于特许经营这个成熟、高效的运营平台，将机场业务特许给专业的运营商经营，降低运营成本，并通过收取特许经营权费来提高机场收入，从而实现机场资源的最优整合和效用最佳。黄花机场是湖南省重要的航空港口和经济文化发展的形象窗口，省政府对机场经营管理的状况极为关注，因此在黄花机场通过开展特许经营管理，实现经济效益和管理水平的同步提高有着极其重要的意义。 本文探讨了机场特许经营的内涵，分析了国内机场的行业特征与经营现状，明确了国内机场特许经营的必要性；同时调查研究了国内外机场特许经营管理模式的特点，并对其进行了综合评价，提出了国内机场特许经营管理模式的发展方向。本文运用定性与定量分析相结合的研究方法，以黄花机场为研究对象，对其运营现状进行了深入的分析，阐明了黄花机场实施特许经营管理的重要性；同时在对机场业务进行重新界定的基础上，全面规划了特许经营管理的初步模式和发展模式，最后提出了黄花机场特许经营管理的实施方案。本文在国内机场即将进行特许经营试点这一背景下，因其操作性较强，对黄花机场今后的实际运营具有一定的建设意义。 本文的研究成果主要表现在:对国内外机场的特许经营管理模式进行了比较和分析;结合国内外机场的先进经验以及黄花机场的运营现状和行业背景全面系统地规划了黄花机场特许经营管理的初步模式和发展模式，其中初步模式适合于新旧体制转轨阶段的国内机场，发展模式适合于成熟的商业型机场。更多还原

【Abstract】 Since the initiation of the policy of reform and opening up, business of the airport has greatly expanded and meanwhile the issue of airport management and administration is arousing more and more public concern. It has been an urgent demand for civil aviation industry to improve its overall capability to manage airports and draw on the management experience of first-class airports in the world. Franchised operation, as a mature mode of commercial operation in the world, has been called the Third Commercial Revolution for its effectiveness to integrate the tangible and intangible assets of different proprietors in first-class domestic and overseas airports. Franchised operation, which is based on such a full-grown and efficient management concept, aims to optimize the integration of airport resources and bring them into full play by franchising airport business to professional operators, lowering running cost and augmenting the income of the airport by charging franchise fees. Huanghua Airport serves as the hub of air transport in Hunan Province as well as the showcase for the economic and cultural development of Hunan, and consequently the government has attached great importance to the management and administration of this airport, so it plays a vital role in improving the economic returns and standard of administration to practice franchised operation in Huanghua Airport.This paper has conducted an insightful analysis of franchised operation in the airport, studied the industry characteristics of domestic airports and their current operation. The paper has also verified thenecessity of exercising franchised operation in domestic airports. Meanwhile it has investigated and studied the features of the mode of franchised operation at domestic airports and given them a comprehensive evaluation and put forth the orientation for its development. This paper has adopted a qualitative and quantitative approach in studying Huanghua Airport, studied the operation of it and expounded the importance of implementing such practice. In light of the new specification of airport business, the paper designed the tentative mode and development mode of franchise and in conclusion put forth the scheme for implementing franchised operation in Huanghua Airport. This paper, written in context of the forthcoming piloting of franchised operation in domestic airports, can be of constructive help to the actual operation of Huanghua Airport for its practicality.Major research achievements of this paper are that it has made a comparison and analysis of the various modes of franchised operation in airports at home and abroad, put forth the tentative mode and development mode of franchised operation in context of the current conditions and industry background as well as the advanced experience. The tentative mode applies to the domestic airport undergoing mechanism transformation, and the development mode is suitable for the mature commercial airport.更多还原