【作者】 孟维华；

【导师】 芦建国；

【作者基本信息】 南京林业大学 ， 园林植物与观赏园艺， 2004， 硕士

【摘要】 我国幅源辽阔、气候多样，观赏植物种质资源的多样性极其突出，被尊称为“世界园林之母”，但花卉产业基础薄弱。从20世纪80年代初，我国花卉业伴随着改革开放悄然兴起，经过二十多年的发展，已初具规模。但我国花卉产业化的发展还存在着许多急待解决的问题，在中国加入世界贸易组织的背景下，我国花卉产业化的发展是动力与压力同在、机遇与挑战并存。 本文首先在通过调研而获取的第一手资料的基础上，对花卉产业化经营进行了系统的理论界定，通过对花卉产业化经营概念形成及其演进过程的回顾，分析了花卉产业化经营概念建立的理论和现实基础，阐明了实施花卉产业化经营战略对我国花卉产业的重要意义。接着本文对我国花卉产业化经营的缘起进行了系统分析。我国花卉业经过二十多年的快速发展，已取得了长足进步，但它的最大弱点是市场化和产业化程度低，缺乏竞争力，对市场经济不适应；国外的成功经验表明，产业化经营是花卉产业发展到一定程度的产物，因其具有生产专业化、经营一体化、产品商品化等特点，因此我国花卉业必须改革以初级产品生产为主的小规模分散经营和以追求产品为目标的增长方式，走花卉产业化经营之路。随后，在我国花卉产业化经营的组织模式和发展类型时，通过分析大量的第一手材料，笔者提出了我国花卉业的3种组织模式和5种经营一体化发展类型。 加入WTO之后，我国花卉业将会受到不同程度的冲击，尤其是花卉出口和种源的形势不容乐观，但与此同时，入世也为我国花卉产业的发展带来了机遇，比如有利于外资的进入、产业结构调整和扩大出口，有利于利用WTO争端机制捍卫企业在国际贸易纠纷中的合法权益等等。总之，加入WTO对我国花卉产业总的来说是有利有弊，但利弊孰大孰小，则更多取决于产业所采取的战略、实施战略目标的措施以及具体行动的实现。最后，本文在花卉产业化经营理论指导下，结合我国花卉产业化经营现状和入世后所受的影响，按照战略目标的要求，提出了从发挥比较优势、提升产业化经营能力和加强产业环境建设三个方面来实现产业化经营发展的对策建议。更多还原

【Abstract】 China is a country with expansion area and various climate and has the diversity of resource of ornamental plants’ seed, which was honored the title "Mother of world Gardens" . With the policy of reform-open, china’s flowers and plants industry sprung up at the beginning of 1980’s. Although China’ s flowers and plants industry has reached a considerable level after the development of past decades, it still has some problems which need to be solved urgently after China joins the WTO.On the basis of first-hand cases, the paper defines systematically the industrialized management of flowers and plants. Reviewing the history of industrialized management conception and analyzing it’s theoretical basis, the paper explains the practical significance of implementing the development conditions and environments for China’ s flowers and plants industry. In succession, the paper systematically analyzes the origin of the industrialized management of flowers and plants in China. The industrial flowers and plants which chiefly consist of has made a great progress with many years efforts, however, its major disadvantage is low degree of market and industrialization, lacking of competitive power and unfitting of market economy; the foreign successful experience indicates that the industrialized management of flowers and plants is the result of development of flowers and plants industry, which has the advantage of specialization of production, an integrated system for the management, commercialization of production and so on. Therefore, the China’ s flowers and plants industry must reform the fashion of small-scale management and producing primary production and the aim which pursues to increase amount. Then the necessary choice is industrialized management of flowers and plants. Subsequently the author brings out 3 organizational patterns and 5 types of development management when analyzes the situation of China’s flowers and plants industry.As a result, the industry of flowers and plants will be confronted with serious challenge after China joins the WTO. Meanwhile there are also good opportunities for the development of China’ s flowers and plants. For example, it is in favorable of attracting foreign capital, adjusting industry structure, expanding export, developing privately owned enterprises and protecting legal benefits in international trade by using dispute settlement system of the WTO. In order to tackle the challenges provided by joining the WTO, it is essential to adopt industrialized management of flowers and plants and put it into practice. Finally, the paper proposes countermeasures to satisfy the strategic objective of industrialized management of flowers and plants, such as advocating comparative advantage , expanding the capacity andimproving environment.更多还原