【作者】 毕晴；

【导师】 唐开军； 李克忠；

【作者基本信息】 中南林学院 ， 木材科学与技术， 2004， 硕士

【摘要】 我国加入WTO后，大批的国外大型家具企业进入国内市场，凭借它们雄厚的资金实力，先进的技术优势和丰富的营销经验，争夺顾客资源，抢占市场份额，使我国家具行业的竞争日益激烈。在这样一个市场环境中，全行业应从战略的角度树立积极参与国际化竞争的观念。本文采用分析法、比较法、归纳法，从家具市场发展现状的分析、家具市场存在的问题、市场的规范与营销网络的形成、家具市场的发展趋势与战略、营销模式的个案分析与讨论，这六个方面进行阐述和研究。最终建立一项系统的、成熟的、完整的并且普遍适合推广的模式，指导行业的发展。更多还原

【Abstract】 After China entered the WTO, many large international furniture companies rushed to enter the local market. Relying on the ready availability of capital, advanced tehnology and abundant marketing experience, these companies are now fighting for market share, making competition in the Chinese furniture market particularly intense and placing local manufacturers at a notable disadvantage. In a market environment like this, Chinese furniture makers should follow the strategy of participating in and not opposing the liberalization of the local market. Using analysis, comparision and inductive reasoning, the article describes and analyzes the present situation and problems of furniture market, the standards of furniture market and its distribute on network, new developments and strategies, and individual business cases, the article establishes a guideline of mature, complete and widespread for the development of the Chinese furniture industry.更多还原