中国出境旅游的发展现状与发展对策研究

【作者】 龙婷；

【导师】 尹少华；

【作者基本信息】 中南林学院 ， 森林经理学， 2004， 硕士

【摘要】 旅游业是在世界范围内迅速发展的一个现代新兴产业，中国在相当长的一个历史时期内，一直坚持“大力发展入境旅游、积极发展国内旅游、适度发展出境旅游”的总体发展方针。适度发展出境旅游的具体化就是有组织、有计划、有控制地发展。中国出境旅游起步较晚，与入境旅游、国内旅游相比，发展速度缓慢，客源市场规模小，旅行社经营方式简单。进入20世纪90年代以后，随着中国改革开放的不断深入，中国经济的高速发展，人民生活水平的不断提高，消费观念的大力改善以及出境旅游政策的日渐放宽，使得中国公民出境旅游需求日益旺盛，出境旅游已经成为一个新的消费领域和一种新的时尚。中国公民开展出境旅游目的地已从新、马、泰三地扩展到菲律宾、澳大利亚、新西兰、埃及、德国等30多个国家和地区，中国出境旅游迅猛发展。加入WTO，使中国出境旅游面临着严峻的挑战，同时又带来了发展的机遇。面对新的发展形势，如何使中国出境旅游从“适度发展”逐步转向“稳健发展”，是摆在中国旅游业面前的一个重要课题。本论文从中国出境旅游发展现状与发展对策进行深入分析研究，为中国出境旅游的稳健发展提供一定的理论和方式借鉴。本文通过实地考察、调查访问、统计分析等方法，探讨出境旅游的发展对策。首先，论述了中国出境旅游的发展历程，结合中国旅游发展规律，阐述了中国出境旅游的发展现状与前景，总结了中国出境旅游的发展特点、发展因素，深入分析了旅游者行为现状，指出了中国出境旅游存在的一些主要问题并分析其主要根源，从“调整出境旅游方针”、“转变政府职能”、“加强管理、规范经营”、“网络化、品牌化经营”、“争取实现跨国经营”、“完善出境旅游者的权益保护措施”、“三大旅游市场全面发展”、“建立出境游发展规划”等8个方面提出了稳健有序发展中国出境旅游的对策。更多还原

【Abstract】 Tourism is a new and modern industry expanding rapidly all over the world. China, over a fairly long period of time in history ,has been adhering to this overall developing policy: "developing into-Land tourism forcefully; Developing home-Land tourism actively and Developing out-of-Land tourism opporiately. Exactly speaking, developing Out-of-Land tourism appropriately is to develop it organizationally, planedly, and controllably. Comparing with into-Land tourism and home-Land tourism. Out-of-Land tourism in China originated late and expanded slowly, the guest market was small, and the managing way of the tourism agencies was very simple. After entry into the 1990’s, Out-of-Land tourism has been a new consuming field and a new fashion with the constant penetration of china’s reform and open policy, china’s with-great-speed developing economy and the constant improvement of people’s living standard, the greatly-improved consuming ideologies and the day-by-day broadening of out-of-Land tourism policies, and thus the constantly-expanding travelling demands. The out-of-Land tourism destinations have spread from the three countries of Singapore, Malaysia and Thailand to 30 countries are and districts such as Philippine , Australia, New Zealand , Egypt and Germany. From which we can see its rapid developing. With the entry into WTO, China’s out-of-Land tourism faces great developing opportunities as well as great challenges. In this developing situation, how to switch China’s out-of-Land tourism from developing appropriately to developing steadily is a great task laid before and to be undertaken by china’s tourism. This thesis aims to provide some theories and practices for the steady development of China’s out-of-land tourism through a deep analysis of china’s out-of-Land tourism present problems and a probe into its developing strategies. Through substantial investigation, Survey and interview and statistical analysis , etc, this assertation has had a probe into the out-of-Land tourism and details China’s present out-of-Land tourism steadily and orderly in terms of regulating of the out-of-land tourism policies, netalizing and brandishing f the management, striving to realize over national dealing, perfecting the means of protecting the rights of out-of-land tourists,all-round opening up of the three tourism markets, setting up of the out-of-Land tourism development programmes.更多还原