【作者】 宋俊芳；

【导师】 申玉铭； 任旺兵；

【作者基本信息】 首都师范大学 ， 自然地理学， 2004， 硕士

【摘要】 伴随国内外旅游业的迅速发展，围绕旅游市场的竞争越来越激烈。旅游区如何稳定地占有一定数量和质量的旅游客源是保证旅游业可持续发展的关键。因此，对旅游客源市场的研究是旅游综合开发工作的重要环节。 目前，旅游业已成为北京市经济发展的支柱产业。作为中国的首都，全国旅游业的龙头城市，以及我国传统旅游城市的典型代表，北京旅游业如何应对激烈的市场竞争，不仅关系到北京旅游业在新世纪的持续发展，而且对其他城市旅游业发展也有一定的启发和借鉴意义。 本文以北京市入境旅游客源市场为研究对象，依据入境旅游者抽样调查资料和其他有关历史和现状统计资料，采用地理分析与市场分析相结合的手段，从时间序列、空间尺度、人口学特征等方面综合分析北京市入境旅游客源市场的总体特征，归纳影响北京市旅游客源市场的因素和旅游客源地的市场特征，并对主要的入境旅游客源市场的发展趋势进行定性分析和定量预测，最后在上述研究基础上提出北京市入境旅游市场的目标定位及开拓对策。 北京市入境旅游市场较为突出的特征是：在空间结构上，北京市入境旅游客源市场的主体是外国人，其次是港、澳同胞，而且外国游客的比重逐年增加，港澳台游客的比重逐年减小；旅游消费结构不尽合理；运用亲京度和旅游市场竞争态模型分析发现亚太地区的主要客源地均面临市场分流(其中日本与港澳台市场存在滑坡问题)，西欧及东南亚主要客源国发展潜力大；运用二次曲线模型对入境旅游客源市场预测的拟合精度较为理想，并考虑外部因素的影响对预测值进行了修正。 根据北京市入境旅游客源现状及世界旅游业发展的总体趋势，将北京入境旅游客源市场总体定位确立为：立足于亚洲市场，巩固欧洲、北美洲、大洋洲市场，开辟非洲、南美及中东市场。功能定位为：文化观光类旅游为根本，加快商务、会展类旅游产品及其他专项旅游产品的开发。此外，依据对来京入境游客的人口特征、行为特征分析提出发展女性旅游市场、开发青少年和老年市场、重视散客市场等细分市场目标选择。最后，结合北京市旅游资源状况与市场特征提出入境旅游客源市场开拓的旅游形象策略、产品品牌策略、区域联合策略、旅游促销策略等，并针对客源市场研究中的具体问题提出具体对策，如对旅游客源市场的分级开发、重点旅游细分市场的开发、优化旅游消费结构，提高创汇能力、推进旅游信息化建设、加强旅游行业管理，整顿和规范旅游市场秩序等等。更多还原

【Abstract】 Accompany with domestic and international travel industry’s rapid development, competitions that around the travel market become more and more vigorous. How to stablely occupy certain quantity and quality’s tourist is the key to guaranteeing travel industry’s sustainable development. Thus the study on tourist source market is an important link of travel industry comprehensive development.At the present, travel industry has already become prop industry of economic development in Peking City. As the capital of China, the leading city of national travel industry, and the typical representative of traditional travel city in our country, how to reply the vigorous market competition for Beijing is not only relates to the sustainable development of Beijing’s travel industry in the new century, but also gives some reference for other cities.The thesis takes tourist source market of Beijing inbound tourist source as a research object. On the basis of some statistic materials about inbound tourist sample survey and other statistic information about historical and present conditions, it analyzes the general characteristic of tourist source market of Beijing, the primary factors that influence Beijing ’s inbound tourist market, and the characteristic of main tourist source market. It also makes a quantitative and qualitative predict of developing trends on Beijing ’s inbound tourist source market. Finally, the inbound tourist source market is positioned and the promoting strategy is proposed.The comparatively outstanding characteristics of Beijing’s inbound tourist market are as following: 1) its spatial structure is that, the main body of the inbound tourist is foreign guests, next to it is the Hong Kong, Macao and Taiwan compatriots. Besides, the proportion of the former is increasing and the proportion of the latter is decreasing. 2) The tourist consumption structure is not reasonable. 3) By using Approach Beijing Degree Model and Travel Market Competition State Model, it found that main tourist source market of the Asian-Pacific area is facing with the problem about market being divided and the main tour source countries in the west of Europe and the southeast Asia have great expansion potential. The simulation precision on inbound tourist market is comparatively ideal by the conic. Considering influences of the external factor, the thesis revised the predicting value.According to the present condition of Beijing city’s inbound tourist source market and the development trend of the world’s travel industry, the comprehensive inbound tourist market positioning is to have the Asia as the basic market, to reinforce the Europe, North America and Oceania market, to exploit the Africa, poncho and the Middle East market. The function is orientated as: Taking tourism about cultures and sightseeing as base, develop commercial affairs,exhibition and other special products. In addition, according to population characteristics and behavior characteristic of Beijing inbound tourist, the article puts forward some goals of subdividing market choices: develop.women tourist market, developed teenagers and the old market, paying attention to scattered visitor market, etcAt last, the thesis advances some strategies of exploiting Beijing ’s inbound tourist source market including tourism destination image, products brand, area union, travel promotion combine concerning tour resources conditions and market characters. According to special problems, it put forward some countermeasures including developing by grade, putting stress on main subdividing tourist market, optimizing tourist consumption structure, improving travel informationization construction, strengthening travel industry management, restructuring and standardizing order of tourist market, etc.更多还原