【作者】 刘玉艳；

【导师】 李秉龙；

【作者基本信息】 中国农业大学 ， 种植， 2004， 硕士

【摘要】 花卉作为产业始于二十世纪八十年代。随着中国国民经济的快速发展和人民收入的稳步增加，花卉业在九十年代进入快速发展阶段，现今花卉业已成为绿化美化、改善生态环境的重要内容，成为调整农业产业结构、提高农民收入的主要途径之一，成为前景广阔的朝阳产业和新的经济增长点。 本人从花卉供求、消费、价格、流通等四个方面详细分析了中国花卉市场的现状、存在问题及未来发展趋势，并提出发展中国花卉业的建议，为政府制定市场政策、为花卉生产、运销企业参与市场提供科学依据和信息。 二十年来中国花卉生产面积、产量有了很大幅度的提高，但与其他国家相比还处于相对滞后状态，生产规模普遍较小，生产效率、生产水平较低，产品结构不尽合理。目前中国花卉市场已由卖方市场转为买方市场。在二十年的发展中，花卉的区域化初步形成，一些大型花卉企业以其较强的凝聚及辐射力在花卉业发展中发挥重要作用。 中国花卉的消费水平远远低于世界平均消费水平，而且以集团消费和假日消费为主要特点。随着居民收入水平的提高及消费观念的改变，中国未来花卉消费潜力巨大。 中国花卉市场是一个竞争激烈的市场。中国花卉总体价格呈下降趋势，季节差价明显，地区差价在销售旺季较大，而且以大型城市价格较高，大宗切花不同种类之间差价较小。 目前中国花卉市场体系已基本建立，国内大生产、大市场、大流通基本形成。花卉流通主要通过批发、零售进行销售。花卉交易以对手交易为主，但已开始运用拍卖这种营销方式进行交易。 根据中国花卉业目前在政策指导、技术创新、产业组织等方面存在的问题，论文提出以下建议：加大对花卉生产的政策扶持，采取措施提高花卉产品的质量，加强花卉文化的宣传从而拉动花卉消费。更多还原

【Abstract】 The flower industry in our country started at the beginning of 1980s, then it came into the fast development stage during 1990s with the development of national economy and the stable improvement of people’s earning. Now it has become a perspective industry like a rising sun and a new point of economical growth for its important role in virescence, glorifying of the environment, amending ecological equilibrium, adjusting agricultural industry structure and increasing the peasant incomes.The article gives a comprehensive and systematic study on China’s flower market of it’s current situation, existing problems and future development trend by analyzing its supply and requirement, consumption, price and circulation. Some advice has been proposed in the end, which could be used as scientific basis and information for flower production, marketing of the company and even for the government making policy.Within the latest two decades, there has been a significant improvement in flower planting area and its production, but compared with the flower production in other countries, its development still lagged behind. There are many flower producers, but all in a small size, lagging in technique and efficiency, and its product structure is not reasonable. Now flower market changes from seller’s market to buyer’s market. The zone of flower preliminary emerged. Owing to its stronger condensing and radiation power, some larger flower enterprises play an important role in the development of the flower industry.Compared with the average consumption of the world, China’s flower consumption is very low, and characterized mainly in aggregative and ferial consumption. With the increasing of the people’s earning and the consumption conception’s change, the potential consumption of flower in future is tremendous.In China, the flower market competes sharply. The price has a total tendency of falling, and prices are different obviously from season to season, and among different regions in busy seasons, which is higher in big cities. There is small difference among different varieties of bulk cut flowers.The basic flower market system has been set up in China, and has formed massive production, large market and circulation. Sailing flowers mainly through wholesale and retail, and exchanging mainly through face to face, but now, a method called auction has been used in the flower trade.Based on the problems existing in the policy guidance, technical innovation and industry organization, some suggestions are proposed as follow: strengthen the support in policy, take measures to improve the quality of flower products, and accelerate the flower consumption through the propaganda of the culture.更多还原