【作者】 魏鸿汉；

【导师】 顾培亮；

【作者基本信息】 天津大学 ， 工商管理， 2004， 硕士

【摘要】 本论文根据我国关于在大中型城市限制和禁止使用普通粘土烧结砖的产业政策，针对☆☆企业集团拟投资兴建的新型建筑墙体材料（页岩烧结多孔保温砖）大型项目——天津☆☆页岩制品有限公司，从地区、行业和企业发展的环境、趋势和市场的需求及风险各方面进行了全方位的展望和评估，提出和选择了一条科学的企业经营发展战略，并以此为基础对该建设项目进行了科学的可行性分析，提高了项目可行性分析的全面性和可靠性。论文最后得出结论：天津☆☆页岩制品有限公司应采用市场开发、产品开发、技术改造和一体化经营战略。该项目符合国家环保、节能及可持续发展的相关产业政策；设备和工艺先进、技术上可行；经济上市场需求潜力大、投资回收快、收益好，是个较好的、可行的投资项目。 本文将企业发展战略的设计融入建设项目的可行性分析，力图克服对建设项目“重上马，轻经营”的弊病，以回避投资风险，提高投资的经济和社会效益。本论文企业经营战略设计部分采用企业外部因素评价矩阵法（EFE）和企业内部因素评价矩阵法（IFE）进行企业发展内外部要素的确定和评价，采用SWOT 分析法进行企业经营战略备选方案的制定，继而用定量战略计划矩阵（QSPM）法对已拟定的可行备选战略进行评价，为战略的选择提供依据，然后根据评价结果进行企业经营战略的选择。项目可行性分析部分根据原国家计委《关于建设项目进行可行性研究的试行管理办法》和国家计委与建设部联合发布的《建设项目经济评价方法与参数》进行该项目的可行性分析。在各部分的分析与评价中，采用了企业战略学、管理经济学、工程经济学、管理会计学等学科相关的技术工具。更多还原

【Abstract】 According to the industrial policy that restricts and eliminates the use of theclay-sintered brick in the big and medium sized city and in allusion to Tianjin **Shale Product Company, a large sized project of the new architectural wall material(the shale-sintered multi-hole refractory brick) invested and founded by ☆☆company group, the thesis makes the all-around prospect and the evaluation in theaspect of the environment, the trend, the market demand and the risk of the local,industrial and enterprise development and presents and chooses a scientificdevelopment strategy on the management of the enterprise. Based on that, the thesisgives this project a scientific feasibility analysis, so the integrality and the reliabilityof the project’s feasibility analysis is improved. The conclusion of the thesis is thatTianjin ** Shale Product Company should adopt a management strategy ofdeveloping the market, developing the products, innovating the technique andintegration. The project is consistent with the relevant national industrial policy onthe environment protection, the power saving and the sustainable development. Theequipment and technique is advanced and the technology is workable. The potentialmarket demand is big, the investment repayment is fast and the profit is good. All ofthem contribute to a relative good and workable investment project. The thesis richenthe project’s feasibility analysis with the enterprise’s development strategy in order toovercome such a drawback of the project as “emphasizing the start of the projectwhile neglecting the management of it” so as to evade the investment risk andincrease the economy and the social benefit of the investment. The part of the thesis about the design of the enterprise’s management strategyadopts the External Factors Evaluation (EFE) Matrix and the Internal FactorsEvaluation (IFE) Matrix to fix and evaluate the internal and external factors affectingthe enterprise’s development, the Strength Weak Opportunity Treating (SWOT)Method to decide the alternative plan of the enterprise’s management strategy and atlast the Quantitative Strategic Planning Matrix (QSPM) to evaluate the fixedalternative strategies. Thus it supplies a foundation for the choice of the strategy sothat, later on, the enterprise can choose its management strategy in accordance withthe consequence of the evaluation. The part on the feasibility analysis of the project isin the light of the second version of the ‘Economic Evaluation and Parameters on theConstruction Project’ issued jointly by the National Planning Committee and theNational Construction Department. In every parts of the analysis and the evaluation,relevant technological tools in kinds of subjects such as the Enterprise Strategy, theManagement Economics, the Engineering Economics and the ManagementAccounting are used.更多还原