【作者】 周文霞；

【导师】 张勃；

【作者基本信息】 西安建筑科技大学 ， 建筑设计及理论， 2004， 硕士

【摘要】 二十世纪末期，随着建筑策划理论研究的不断深入，建筑策划作为建筑设计的重要前期阶段引起人们的高度重视。但建筑策划在商品住宅小区的应用由于缺乏系统的、科学的、方便实用的应用模式，导致建筑策划在商品住宅设计前期的应用迟迟得不到推广。建筑策划一直由项目营销策划人员完成，由于缺乏建筑学专业的指导，因此，设计从任务书开始就缺乏全面性、系统性、科学性，使设计“先天不足”。同时，建筑师前期缺少与甲方的深度沟通，常常处于一种“被动设计”的情况。 本论文通过整合建筑学、房地产学、统计学、社会心理学、传播学等方面的知识，综合考虑房地产开发的特点、建筑策划所应考虑的各项问题等，通过对信息资料的科学分析和实践经验的总结，兼顾经济因素、技术因素和市场因素等，研究简便易行的应用方法，对住宅小区的各项经济指标、风格、功能配套、户型特点等进行科学的、系统的、可以分阶段进行的前期策划，并制定设计任务书，给下一步建筑设计提供科学的依据，为客户提供“量身定做”的精品住宅。 通过全文的分析研究，总结了我国现今建筑策划在商品住宅小区应用中存在的显著问题，提出了简便易行的规模性质和目标定位、整体风格定位、户型定位、相关配套设施定位等商品住宅中重要部分的建筑策划方法，同时运用以上方法对商品住宅小区的建筑策划进行了实践分析。最后，对建筑策划中的若干热点问题进行分析，希望对建筑策划在商品住宅中的应用起到积极的推动作用。更多还原

【Abstract】 In the end of the 20th century, with the continuous probe into the research on the theory of architectural scheme, as the important first-phase of architectural design, architectural scheme has been paid great attention. However, due to the lack of a systematic, scientific, convenient and practical applied model in the application to commodity residential quarters, the front-end application of architectural scheme has not been popularized in due time. It is always to be completed by those in charge of project marketing and planning. Owing to the lack of the specialized guide to architecture, design is found in lack of exhaustiveness, systematicness and scientificalness, causing its "inborn weakness." Meanwhile, the architect doesn’t exchange ideas with Party A in depth and is usually placed in the situation of "Passive design" in the first phase.This paper makes a comprehensive study of the characteristics of real estate development and issues concerning architectural scheme, by using the knowledge of conformity architecture, real estate studies, statistics, social psychology and media studies. By giving a scientific analysis of information and making a summary of practical experience, and taking into accounts of economic, technologic and market factors, it studies simple and convenient means of application to proceed to the scientific and systematic front-end scheme conducted in stages on economical index, style, functional accessories and features of the dwelling size of residential quarters. And the design program is laid down to provide a scientific basis for the next architectural design and high-quality dwelling make to order for the customers.Through the analysis and research in the whole paper, the author summarizes the striking problems with the application of architectural scheme to commodity residential quarters in the country presently, and puts forward simple and convenient methods ofarchitectural scheme for some important components of commodity dwelling, such as size and quality, and the orientation of the aim, the whole style, the dwelling size and relevant auxiliary facilities. At the same time, these methods are used to give practical analyses of architectural scheme of commodity residential quarters. In conclusion, the author analyses some hot topics on architectural scheme, in the hope that will play an active role in promoting the application of architectural scheme to commodity residential quarters.更多还原