【作者】 蔡欣；

【导师】 张勃；

【作者基本信息】 西安建筑科技大学 ， 建筑设计及其理论， 2004， 硕士

【摘要】 随着时代的发展，商业街区中出现了越来越多的品牌专卖店，并且分布密度不断增加，这些品牌专卖店的设计对于街区景观的影响越来越大，所以对于品牌专卖店设计与商业街区景观的研究迫在眉睫。本论文从品牌专卖店设计的角度，对于城市商业街区景观进行阐释，寻求品牌专卖店设计的原则、方法，以期在品牌专卖店的发展中趋利避害，对城市商业景观产生有益的作用。并针对西安的城市现状，从商业街开发、管理、法规建设及设计等多方面，寻求解决品牌专卖店与古城风貌和谐发展的方法。 商业街区由于商业和第三产业的发展，充满活力，成为城市中发展势头最强的区域之一，在这个发展的大潮流中，品牌专卖店带来了活力，也带来了混乱、无序的街景。研究品牌专卖店与商业街区的关系，并找出在实际工作中的处理方法，可以有效地控制品牌专卖店对于商业街区景观的影响，对于我们的城市建设、特别是商业街区建设是有指导意义的。 论文首先回顾了商业街区以及品牌专卖店的起源和发展历史，分析了品牌专卖店的特点与其存在的基础——消费者的消费需求。 通过对商业街区景观构成及设计目标的理论研究，结合对上海三个主要商业街区的调研、分析，本论文阐述了专卖店对于商业街区景观的影响存在于物质景观和人文景观两方面。结合商业街区景观设计的原则、影响专卖店设计的因素分析，论文明确了注重商业街区景观的专卖店设计的原则，即商业利益与社会利益的平衡。 最后，针对西安的现状，对于东大街和书院门古文化街进行分析，从开发、管理、法规建设等方面提出建议；从城市设计、建筑设计、招牌广告设计等方面提出设计方法。更多还原

【Abstract】 With the times going on, more and more Monopoly shops appear in the commercial districts in the cities, and the density of this kind of shops increased quickly. The design of the monopoly shops influenced the landscape of commercial districts more and more greatly. So that it’s urgently needed to make some research on the design of monopoly shops and the landscape of commercial districts. This paper is going on explain the landscape of commercial districts from the perspective of the design of monopoly shops; Also the principal and methods of the design of monopoly shops will be discussed in this paper. With these researches, the author intents to enrich and guide the design of monopoly shops, to contribute for the harmonious development of commercial development and landscape conservation.The development of commercial districts has both positive and passive influences. So it’s significantly meaningful for the construction of the commercial districts to find a way for the development of commerce and landscape.Firstly, this paper will reviews the origin and development of commercial districts of the downtown and monopoly shops. And the characteristics and the necessity of the design of monopoly shops will be analyzed, through which we may find that this kind of shops is necessary owing to the customers’ needs. Then the author will explain the principal and methods for the design of monopoly shops in consideration of the landscape of the commercial streets, through analysis on the theories of the structure of landscape, the aim of the design and the case of three main commercial districts in Shanghai. With these researches, this paper intends to express that the design of monopoly shops should balance the commercial benefits and social benefits. In the end of this paper, the author would analyze the East Street and Shuyuan Gate of Xi’an, and give suggestions on the construction, management andlegislation of the commercial districts. Also, the paper would give advice on the city design, architecture design and advertisement design in the commercial districts.更多还原