【作者】 汤蕾；

【导师】 李永文； 梁留科；

【作者基本信息】 河南大学 ， 人文地理学， 2004， 硕士

【摘要】 本文运用旅游学、经济学、城市学、会展旅游以及可持续发展的理论和方法，阐述了会展旅游的基本概念和特点，指出了会展和旅游的关系，深入探讨了会展旅游的现状、影响因素、功能和运作机制等基本理论。按照一定的原则构建了一套评价城市会展旅游发展能力的指标体系，并运用层次分析法(AHP)对北京、南京、西安、济南、石家庄、武汉、成都、合肥、太原和郑州十个城市的会展旅游发展能力进行了多层面的评价，从各个层面把郑州和其它九个城市进行对比评价，然后对郑州市进行综合的SWOT分析，最后结合实际提出了郑州市会展旅游发展能力的提升对策。 除引言和结语外，全文共包括五个部分。 第一个部分是会展旅游的概念及特点。阐述了会展旅游的概念和特点，并指出了会展与旅游的关系。 第二部分是国内外会展旅游的研究进展。按照时间顺序和研究主题，介绍了国内外会展旅游的研究概况，并提出我国会展旅游研究所存在的三大问题。 第三部分是会展旅游的系统分析。在系统思想的指导下，分析了城市形象、城市经济、城市功能、城市地理位置、城市会展设施与服务、会展专业人才、旅游业发展状况等七个要素对城市会展旅游的影响，探讨了会展旅游的经济、社会、文化功能以及市场化的运作机制。 第四部分是会展旅游的系统评价。在总结前人评价理论和方法的基础上，探讨了会展旅游发展能力系统评价的原则、指导思想和内容，构建了一套评价指标体系，并选取层次分析法作为评价城市会展旅游发展能力的主要方法。 第五部分是郑州市会展旅游的分析、评价与发展对策。在分析郑州市会展旅游业发展现状的基础上，把郑州与北京、南京、西安、济南、石家庄、武汉、成都、合肥、太原九个城市的会展旅游发展能力进行对比评价，然后对郑州市进行综合的SWOT分析，最后结合实际提出了郑州市会展旅游发展能力的提升对策。更多还原

【Abstract】 By using the theories and methods of tourism science, economics, urban science, MICE tourism and sustainable development, this paper sets forth the basic concepts and characteristics of MICE tourism, and points out the relation between MICE and tourism, discusses deeply the current situation, influence factors, functions, and operation mechanism of MICE tourism. According to certain principle, the author sets up an index system of appraising the development ability of MICE tourism of city, and appraises the development ability of MICE tourism from many levels among Beijing, Nanjing, Xi’ an, Jinan, Shijiazhuang, Wuhan, Chengdu, Hefei, Taiyuan and Zhengzhou by using AHP method, and compares the development ability of MICE tourism of Zhengzhou with other nine cities from every level, then analyzes synthetically the SWOT of Zhengzhou MICE tourism. At last, puts forward the counter-measures of promoting the development ability of Zhengzhou MICE tourism combining reality.Except preface and conclusions, this paper consists five parts.Part one is the concepts and characteristics of MICE tourism. The author sets forth the concepts and characteristics of MICE tourism, and points out the relation between MICE and tourism.Part two is research progresses of MICE tourism at home and abroad. In the light of time sequence and research subjects, the author introduces the general research situations of MICE tourism, and brings forward three problems in the research of MICE tourism.Part three is to analyze systematically MICE tourism. Under the guide of system ideology, the author analyzes seven influential factors of the system, such as city image, city economy, city functions, city geographic position, MICE facilities and service, talented MICE person, development situation of tourism, discusses the economicalfunctions, social functions and cultural functions, and marketable mechanism of operation of MICE tourism.Part four is systemic appraisal of MICE tourism. On the basis of concluding appraisal theories of forefathers, the author discusses principles, guide ideal, contents of appraisal, sets up an index system, and selects AHP method as a main key to appraise the development ability of MICE tourism.Part five is the analysis, appraisal and development countermeasures of MICE tourism in Zhengzhou. Based on the analysis of current situations of Zhengzhou MICE tourism, the author compares the development ability of Zhengzhou MICE tourism with that of Beijing, Nanjing, Xi’ an, Jinan, Shijiazhuang, Wuhan, Chengdu, Hefei and Taiyuan, then analyzes synthetically the SWOT of Zhengzhou MICE tourism, lastly, puts forward the countermeasures of promoting the development ability of Zhengzhou MICE tourism combining reality.更多还原