华西集团发展战略构想

【作者】 龙培军；

【导师】 马明宗；

【作者基本信息】 西南财经大学 ， 工商管理， 2004， 硕士

【摘要】 建筑业是作为国家重要的物质生产部门，它担负着社会和国民经济各部门的发展及改善人民生活。这个行业的发展变化对整个国民经济关系极大。随着建筑市场激烈的竞争，面对中国加入WTO和全球经济一体化趋势，制定发展战略是市场经济的客观需要。论文第一章是本文的理论基础，对企业战略管理理论的发展和演变作了简要的介绍。第二章主要是企业的宏观环境、产业环境、机会和威胁的分析。第三章是华西集团现有的内部资源和综合能力的分析。第四章是华西集团战略分析与选择，确立了企业的经营思想和发展战略。第五章是确保实施企业战略的主要对策。即按照已确定的企业发展战略，对企业的体制改革、文化建设、搞好与国际惯例的接轨以及增强抗风险的能力的论述。笔者所学专业为工民建，从事建筑业十余年，曾担任过专业工长、项目经理，在华西集团企业发展部任职，结合本人的工作经历，期望通过本文的分析与探讨，提出的企业发展战略及对策，有助于指导华西集团的经营活动，使华西集团在激烈的市场竞争中做强做大，健康顺利地发展。更多还原

【Abstract】 As one of the fundamentals of a country, building industry play a critical role in fulfillment of China’s social and economic strategy,harmonious development of economy and environment as well as improvement of people’s living standard. The development and change of the building industry effects the China’s economic .With in the stern competitive building market, China’s enterprise have been faced the global competition which is surging day by day after China’s entry into WTO. China’s enterprise must work the developing strategy.The article is divided into five parts, among which chapter one briefly introduces the strategy management theory: development and evolvement. It is the basic theory of the article. Chapter two analyses environment of macroscopic, industry environment, opportunities and challenges. Chapter three analyses the internal factors like resources and competition of the enterprise. Chapter four is strategic analysis and selection and set up strategic targets and demonstrate selection of development tactics. Chapter five introduces implementation of strategies and essential countermeasure. Following the development strategy of huashi, elaborates schemes of functional mechanism regarding structural reform, enterprises culture, do better from international practice and strengthen resistance at the risk.The writer studied industry and civil building in university, have been engaged in building industry last ten years. I acted as an engineer, business manager, acted as vice-director in development department of huashi. I combine with my career, expect that the analysis done in this article should help huashi to guide its operational activities so that it developed powerful corporation step by step in the stern competitive market.更多还原