西南油气田分公司拓展川渝地区CNG市场的对策研究

【作者】 康建莉；

【导师】 张剑渝；

【作者基本信息】 西南财经大学 ， 工商管理， 2004， 硕士

【摘要】 资源环境与发展是二十一世纪全球面临的重大课题，坚持可持续发展战略，促进资源开发与环境保护协调是人类共同的选择。发展CNG产业，可减少大气污染，改善西部生态环境，合理利用资源，充分发挥西部天然气资源优势，具有重大的意义。西南油气田分公司在川渝地区占有资源市场的百分之八十左右，但在CNG市场上占有的份额却很小。本文要解决的问题就是如何将西南油气田分公司的资源优势转化为市场优势，从而达到提高西南油气田分公司综合经济效益的目的。本文通过学习借鉴国内外CNG产业发展经验，深入分析川渝地区CNG产业发展现状和市场状况，认真研究CNG发展的前景，运用MBA学习期间所学的知识，用“五力模型”作了行业分析，揭示了CNG行业的前景与竞争态势；运用SWOT分析法提出西南油气田分公司加快CNG产业发展的思路、对策和市场拓展策略。通过该文的研究，将对西南油气田分公司进一步开拓天然气市场，从天然气消费结构调整实现增值和天然气加工实现创利两方面培育新的经济增长点，提高天然气终端销售附加值，进而对提高西南油气田分公司综合经济效益将产生一定作用。本文深入分析了川渝地区CNG 产业发展现状和CNG产业发展的前景，得出结论：鉴于川渝地区富气贫油的实际情况，发展CNG是最佳选择。并提出了西南油气田分公司川渝地区CNG市场发展的市场策略，提出了西南油气田分公司在川渝地区建CNG站的经营模式、合理规模以及最佳方案。本文系应用性研究课题，在以下几个方面有一定程度的创新：1、研究角度上，站在一个企业的角度而不是政府的角度对川渝地区CNG产业发展现状和前景进行了较为深入的分析。2、在研究方法上，用波特著名的“五力模型”分析法，对所属行业形势进行了分析，清楚地揭示了CNG行业的前景与竞争态势；运用SWOT分析法找出了西南油气田分公司的机会、威胁、优势和劣势，基于SWOT分析提<WP=4>出市场拓展策略，如将公司的优势与面临的外部机会相结合的匹配策略，将公司的劣势转化为公司优势的发展策略，将外部威胁转换为机会的转换策略，以及将这三种策略相结合的综合发展策略，具有明确的针对性。3、通过CNG产业经济效益和社会效益分析，可以使川渝各地政府、天然气公司以及CNG产业相关企业，充分认识到CNG市场发展的良好前景，对CNG产业今后的发展具有良好的促进作用。4、具体提出了西南油气田分公司在川渝地区建设CNG站的经营模式、合理规模、最佳方案，具有一定的可操作性。更多还原

【Abstract】 “Resources, Environment and Development” is a significant topic facing the whole world in twenty-first century. It’s the common choice of human being to insist on continual development policy and promote the coordination between resource exploitation and environmental protection. Developing CNG industry is useful for reduction of air pollution, improvement of ecologic environment and reasonable utilization of resources and hence Through study of experiences of foreign countries in CNG industry development, through deep analysis of the current development situation and market situation of CNG industry in Sichuan and Chongqing, this thesis carefully researches the prospect of CNG industry development. By using SWOT analytical method, this thesis also demonstrates the thoughts, countermeasures and marketing strategies of Southwest Oil & Gas Field Company in expediting development of CNG industry. Through research on the CNG topic, this thesis plays an important role for Southwest Oil & Gas Field Company to further exploit natural gas market, to form new economic growth fields, to increase extra value of terminal sales, and to finally increase the overall economic benefits. This thesis is deeply analyze the current development situation and the prospect of CNG industry in Sichuan and Chongqing, and it draws the following conclusion: since Sichuan and Chongqing are rich in gas and poor in oil, it’s the best choice to develop CNG in these areas. This thesis brings forward the marketing strategies of Southwest Oil & Gas Field Company to exploit the market in Sichuan and Chongqing, and also indicates the operation modes, reasonable scale and best scheme of the CNG stations to be set up by Southwest Oil & Gas Field Company in Sichuan and Chongqing.With research on an application topic, this thesis has the main innovations as follows: 1. Regarding research angle, this thesis is the first <WP=6>to analyze deeply the current development situation and the prospect of CNG industry in Sichuan and Chongqing from the angle of enterprise instead of government. 2.It uses the famous “Five-force Model” analytical method to analyze the industrial situation and clearly demonstrates the prospect and competition situation of CNG industry. It uses SWOT analytical method to find out the opportunities, threats, advantages and disadvantages of Southwest Oil & Gas Field Company; and it proposes market exploitation strategy based on SWOT analysis. 3. Through analysis of economic benefits of CNG industry, it enables local government, natural gas companies and CNG-related enterprises in Sichuan and Chongqing to fully recognize the great prospect of CNG market. 4. It detailedly describes the operation modes, reasonable scale and best scheme of the CNG stations to be founded by Southwest Oil & Gas Field Company in Sichuan and Chongqing.更多还原