【作者】 时臻；

【导师】 白光润；

【作者基本信息】 上海师范大学 ， 人文地理学， 2004， 硕士

【摘要】 以大型超市、仓储式商场组成的大卖场是上海近几年来迅速发展的一种新型的商业业态。在经济全球化背景下，国外的各类商业零售业企业将大举进入，这对中国本地的零售业市场既是挑战又是机遇，区位选址的成功与否直接决定和影响商业投资的成败。本文以上海的大卖场为切入点，分几方面进行了分析研究： 1、 从超市和上海超市的形成和发展，来阐述上海大卖场的发展与现状。 2、 在实地调查数十家大卖场的过程中，选取了三个具有代表性的实例进行重点分析，指出交通、人口、竞争是影响大卖场布局的区位因子。 3、 在调查的基础上，归纳了上海大卖场区位选择特征以及大卖场的区位选择的稳定型、衰弱型、发展型等。 4、 在上述研究基础上，构建上海大卖场选址的评估体系，不仅对已建成的大卖场的经营状况进行了评估，而且也构建一套适应于大卖场选址的预测体系。 5、 在文章的最后对上海大卖场的发展趋势进行了概括指出城乡结合部地区是大卖场发展的主要空间，并提出了上海大卖场发展过程中存在的一些问题。 大卖场是新型的现代商业业态，反映了现代商业大型化、综合化、人性化的趋势。通过对上海大卖场的研究分析，构建选址评估体系，一方面可以丰富应用区位理论，另一方面也是对上海零售业的有序协调发展提供帮助。更多还原

【Abstract】 As a new commercial retail form, supermarket plays an important role in Shanghai’s retail market. Under the background of the economy globalization, many overseas enterprises concerned with retail have entered China and have been challenging Chinese local retail industry. The author believes that the spatial location of such kind of supermarket in urban area is the crucial factor that determines the fate of the investment from these enterprises.Large-scale supermarket is a typical retail form in Shanghai. Firstly, the author gives a clear definition of such supermarket, makes a summary of its features and expounds its development history and the current status.Secondly, dozens of supermarkets are investigated and some of them are chosen for analyzing in detail. From this analysis, the author finds several location factors that affect the spatial layout of supermarket. These factors are local market, spatial distance, traffic condition and free competition among different firms. The research result shows that the spatial distance and traffic condition are the most important factor. Also, the author points out some location characteristics and types of supermarket.Thirdly, a location evaluating system is set up and used for judging the existing supermarkets in Shanghai. The author also establishes a forecasting system, which is suitable for supermarket enterprises to find a better spatial location in an urban area. From the point of the author’s view, the system will make the spatial layout more reasonable than ever before and settle a better base for the economy construction of Shanghai metropolis.The author’s researching could be helpful to the development of retail industry in Shanghai, and also benefit the development of location theories.更多还原