【作者】 夏雷；

【导师】 谭卫国；

【作者基本信息】 上海师范大学 ， 英语语言文学， 2003， 硕士

【摘要】 随着世界各国交流的日益广泛和经济全球化进程的进一步加快，英语广告已成为人们生活不可缺少的一部分。如何理解、评估并创作英语广告，这对我们大多数人来说是一个富有挑战性的课题。本文探讨英语广告的语言特点，以便我们能欣赏并写出更好的英语广告语篇。 文章首先讨论广告的定义，阐明广告的目的与分类，说明英语广告研究的重要性，英语广告的研究现状及研究方法。接着探讨英语广告的主要用词特点，集中讨论简单的英语动词、形容词和复合词等；然后论述英语广告的主要语法特点，聚焦于英语广告的常用时态、常用句子、主要结构及其功能；文章正文的最后部分讨论英语广告中常见的主要修辞手段，包括明喻、隐喻、拟人、押头韵、对照、反复、排比、模仿等。 文章末尾指出英语广告对英语语言的影响，英语广告的发展趋势及存在的一些问题，以便能为读者在理解英语广告语篇、从事英语广告创作等方面提供一些启示和参考。更多还原

【Abstract】 With increasing communication in the world and acceleration of economic globalization, English advertising has found its way into people’s life. But how to understand, assess and create English advertising is a challenge to most of us. This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better.The thesis attempts to approach the main language characteristics of English advertising mainly from the angles of advertising and linguistics. First, the thesis defines advertising, clarifies its objectives, mentions its components, and discusses its classification and the significance of studying advertising in English. Next, it investigates the main wording characteristics, concentrating on simple verbs, adjectives and compounds. Then it probes into the fundamental grammatical features, focusing upon the tenses and frequently employed sentences and constructions of English advertisements. The final part of the thesis body explores the most frequently employed rhetorical devices in English advertising texts, such as simile, metaphor, alliteration, antithesis, repetition, parallelism, parody, etc.In conclusion, the thesis points out the influence of English advertising on the English language, the existing trend and problems of English advertising so as to provide readers with some enlightenment and reference.更多还原