基于动力能力理论的企业渐进成长模式研究

【作者】 武鹏；

【导师】 陈圻；

【作者基本信息】 南京航空航天大学 ， 管理科学与工程， 2004， 硕士

【摘要】 本文研究企业成长模式。第一部分对企业的成长模式进行了理论考察，并在此基础上分析了当前环境下研究企业成长模式的背景与意义；第二部分从经济环境的变化、经济理论的发展与企业成长模式的选择等三者互动关系的研究入手，指出在当前快速变化的环境之下，应该以动力能力理论为基础构建企业新的成长模式；第三部分通过理论分析提出了企业渐进成长模式的具体内容；第四部分对成长模式的适用条件给出了说明；第五部分以联想等公司的成长为例，演示了处于环境快速变化之下的企业成长模式。 本文首次将动力能力理论运用于企业成长模式的研究，构建了适应环境变化的新的企业成长模式——渐进成长模式： (一)市场扩展的渐进成长模式：从本地市场到国内市场再到国际市场。 (二)产品扩展的渐进成长模式： 保持企业产品所在价值网络中的其中一个坐标不变，变动另外一个坐标，而且每次只能移动一个单位，这样逐次扩展。具体地讲，企业每次扩展要么保持其产品在纵向价值链上的位置不变，在基础价值链上移动一个单位；要么保持其在基础价值链上的位置不变，在纵向价值链上的移动一个单位，依此类推，逐步扩展可以实现企业产品在价值网中的位移，从而实现企业的不断成长。 (三)市场与产品交替扩展的渐进成长模式： 通过改进企业现有产品，进入与原来市场紧密相关的新市场，深入考察这个新市场，并在了解新市场的情况下开发新的产品以满足这个市场的其他需求，然后再改进新开发的产品，并将其扩展到下一个紧密相关的市场，依此类推，实现企业市场与产品的交替扩展与企业的不断成长。更多还原

【Abstract】 The paper study about enterprise’s growth mode. In sector one, I carry on theory investigation about enterprise’s growth mode, and on this basis analyze the background and meaning of studying enterprise’s growth mode under the present circumstances. In second two, through the inter-dynamic relation of economic environment’s changing, economic theory’s growth and the choice of enterprise’s growing mode, point out that the construction of enterprise’s growth mode should be based on dynamic competence theory under the circumstances which change rapidly presently. The third part describes the detailed contents of enterprise’s gradual growth mode through theoretical analysis. The fourth part explains the conditions under which growth mode can be applied. The fifth part illustrates the growth mode of enterprises in constant-changing environment by giving the example of Lenovo and other Corporations’ developments. For the first time, the paper applies dynamic competence to the research of enterprise’s development and establishes a new enterprise’s growth mode, that is gradual growth mode, which can adapt to environment’s change:1. Gradual growth mode of market expansion: from local market to domestic market and then to international market.2.Gradual growth mode of product expansion:Keep one coordinate, which is in the enterprise’s value network, unaltered and the other one move (once only moving one unit distance), then extend like this once by once. Detailed speaking, every time enterprise expands or keeps its product’s portrait position in value chains unchanged and moves one unit distance in basic value chains. Or vv. Induce as so, gradual expansion can make enterprise’s product move and therefore realize the incessant development of the enterprise.3. Gradual growth mode of market and product’s alternative expansion:Through improving its original product, enterprise enters new market, which is relevant tightly to the original one, and investigates it thoroughly, satisfies the other demands of the market by developing new product or improving original one under the condition that it is familiar with the new market. Then enterprise extends the new developed product or improved one tothe next tightly relevant market. Conclude similarly, enterprise can realize its market and product’s alternative expansion.更多还原