【作者】 赵平；

【导师】 易法海；

【作者基本信息】 华中农业大学 ， 农业经济管理， 2001， 硕士

【摘要】 随着经济的快速发展，人们生活水平的提高，改善生活质量，丰富生活内容的要求愈来愈强烈。全球环境的日益恶化，加快了改善环境，增加绿化的进程。花卉业适时而生，并迅速发展，被誉为“朝阳产业”。我国的花卉业就是在这股潮流之中产生和发展起来的，但是花卉的生产还难以摆脱传统的种植方式，存在着生产规模小，生产手段落后，产品科技含量低等诸多问题。花卉的消费呈现出增长的势头，但人们消费观念落后，消费水平相对低下都影响着花卉业的发展。随着市场建设热潮的兴起，一批具有一定规模的花卉交易中心担任起花卉流通的任务，先进的现代化交易方式的运用促进了花卉流通的速度。这些都是本文研究的内容和探索的方向。在借鉴国际花卉业发展经验的基础之上，文章分析了我国花卉业发展的现状，揭示了阻碍花卉业发展的诸多因素，并对我国花卉业发展的前景作了估量。研究的结果对于推动我国花卉业的健康发展有重要的理论和实践意义。 本文围绕花卉的生产、消费和流通展开研究，全文由五章组成。第一章揭示了花卉业在全球迅速发展的背景，指出花卉业发展的主要原因，发展的现状特征、经验以及给我国花卉业的重要启示；第二章运用详实的统计资料和在武汉市和深圳市进行的调查资料，对花卉生产、消费的现状特点进行分析；第三章探讨了我国花卉产品流通的渠道与花卉交易市场建设的状况；第四章运用调查资料，分析花卉市场发展的影响因素，并且在综合国内外各因素的基础上，对“十五”期间花卉业发展的前景进行预测；第五章针对问题，提出了我国花卉业发展的对策。更多还原

【Abstract】 With the rapid development of economy and the enhancement of people’s living standard, the requirements of improving living quality and enriching living contents are becoming stronger than ever. The process of improving environment and extending forestation has been quickened because of the increasing deterioration of global environment. Under these circumstances does the flower industry appear and develop quickly. International flower industry has gained its fame as "sun rising industry". The flower industry of China comes into being with this trend, but some problems still exist. For example, the flower production can’t be freed from the traditional planting methods; the scale of production is limited; the production methods are backward. The consumption of flower has assumed the increasing tendency, but the old-fashioned consumption conception and low consumption standard have produced bad effects on the development of flower industry. With the making of new upsurge in the market constructions, some flower business centers with a certain scale are responsible for the flower distributions, and the use of advanced modem business methods stimulates the speed of flower distributions. This dissertation analyzes the current conditions of the development in China’s flower industry and reveals many factors that hinder the development of flower industry and predicts the prospects of its development. Therefore, the research results have both theoretical and practical senses in promoting the development of China’s flower industry.This dissertation is composed of five chapters. The first chapter reveals the background of the global rapid development of flower industry. It points out the main reasons for the development of flower industry, the current features and the important enlightenment for China’s flower industry. The second chapter analyzes the characteristics of flower industry and the current condition of the flower consumption with detailed statistical data and the data from the investigation of Shenzhen and Wuhan. The third chapter discusses the channels of flower distributions and the current situation in the market constructions of flower business. The fourth chapter analyzes the main factors that influence the development of flower market by using investigation data and makes a prediction about the developing prospects of flower industry during the period of "the tenth five-year plan" based on different kinds of factors from home and abroad. The fifth chapter raises the measures to develop China’s flower industry.更多还原