【作者】 陈剑；

【导师】 张新元；

【作者基本信息】 西安理工大学 ， 工商管理， 2003， 硕士

【摘要】 电力在国民经济中占着重要地位，随着国内市场结构的改变，电力由卖方市场向买方市场转变。为了提高售电量和电费回收率，改善对用户的服务质量，增强电力公司的经济效益，必须进行电力营销改革，所以采用高效的电力营销管理信息系统就显得非常重要。 本文以宁夏银川供电局为背景，运用营销管理和计算机管理信息系统等理论，结合电力这一特殊商品的特点和当前的市场态势，从企业在提高客户满意度、降低成本、确保供电质量这三个主要问题入手，建立以服务为导向、以客户为中心的电力营销管理信息系统。从而全面提高企业现代化管理水平，实现企业信息化，以提高企业效益。 该系统是在计算机、网络和分布式数据库为核心的浏览器／服务器(Browse／Server)结构下建立的，通过建立科学化、规范化、标准化的业务管理体系，加强基础数据管理和数据共享，协调各部门的业务联系，辅助企业规划，为领导决策提供科学的信息管理依据。系统在公司中已经基本得到实施并获得了预期的效果，希望本文能够对其他企业运用计算机管理信息系统有一定的借鉴意义。更多还原

【Abstract】 Power play an important role in the national economy. With the market structure changing, the power market is transforming from seller’s market to buyer’s market, it is very important for power enterprise to push the reform of power marketing and adopt highly effective marketing management information system in order to increase the sale of electric power and the return rate of charge , and increase the benefit, and improve the service quality.This paper is based on the background of Ningxia Yinchuan power bureau. Through the methodologies of marketing management and enterprise management information system embodied with the character of special commodity- power and present market situation, the paper analyzes three respects: improve customer satisfaction, reduce cost, power supply quality. This paper points out that power enterprise should establish power marketing management information system orientating to customer service in order to strengthen the competence of power marketing management, intensive operation and fast reacting.The power marketing management information system is established on the Browse/Server structure organized by computer, network, dispersed data base. Through establish scientific and standardization operation system,system strengthen base data management and data share ,correspond different department in orderto assist leader’s decision.lt has already been implemented and gained the expected achievement. The author wish that this paper could be used for reference to apply management information system of other companies.更多还原