【作者】 沈洁；

【导师】 李传昭；

【作者基本信息】 重庆大学 ， 工业工程， 2003， 硕士

【摘要】 中共第十六次党代会和第十届全国人大会议确定，今后国民经济建设要走新型工业化道路。新型工业化道路就是要求在经济建设中做到科技含量高、经济效益好、资源消耗低、环境污染少、人力资源得到充分发挥的工业化道路。不片面追求产值和产量，更不允许以牺牲环境保护来求得一时的发展。四川电力股份有限公司(以下简称川电股份公司)如何贯彻落实走新型工业化道路问题，是一个亟待研究和解决的问题。 川电股份公司成立十年来，取得了一定的成就，但宏观上面对西部大开发、全面建设小康社会的历史机遇、以及如何走新型工业化道路的要求，行业环境方面还面临国家产业政策调整、体制改革、电力市场竞争规则改革的挑战，川电股份公司今后该如何发展，应当有一个总体的战略性思考。 企业经营战略就是根据企业内外环境及可取得资源的情况，为求得企业生存和长期稳定发展，对企业发展目标、达成目标的途径和手段的总体谋划。 研究本课题对于贯彻落实十六大关于走新型工业化道路精神，研究川电股份公司在新形势下如何发展等都具有重要的理论意义和实践意义。 本论文所作的主要工作在于： ①、运用战略管理等所学知识并根据国家方针政策要求对川电股份公司的内外环境和条件进行了较为深入的分析，归纳出了该公司所面临的机遇、威胁，所具有的优势、劣势，为制订备选战略打下了坚实基础。 ②、提出了四套备选战略方案，并对各方案的优劣势及其可行性进行了双重评价，在此基础上进行方案优选。 ③、提出了一套为实施优选战略方案应当采取的对策和措施，这些对策和措施均具有很强的针对性及可操作性。 ④、设计了一套衡量如何走新型工业化道路的指标体系及其表示方法，该指标体系具有普遍意义。 笔者深信，川电股份公司将沿着新型工业化道路大步前进，在西部大开发和激烈的市场竞争中，为全面建设小康社会作出更大贡献。更多还原

【Abstract】 The 16th National Congress of Communist Party of China and the 10th National People’s Congress have made the decision that China will follow the New-type Industrialized Road in national economic construction, which requires scientific and technological approach on economic construction, profitable economy, less consumption of resources and environmental pollution, and full utilization of manpower resources. The New-type Industrialized Road doesn’t mean the mere output value, the high achievement at the cost of sacrifice of environmental protection. How the Sichuan Electric Power Co. Ltd (hereafter referred to as the Chuan Dian Stock Company) takes the new-type industrialized road is a problem urgently waiting to be studied and solved.Ever since it’s establishment ten years ago, the Chuan Dian Stock Company has made certain achievement. But in the face of the opportunities of development of the West, and the establishment of the well-being society, and under the requirement of the New-type Industrialized Road, the environment respect of the trade still faces challenges from the adjusting of the national industrial policy, system reform, and the competition in the electric power market. The development of Chuan Dian Stock Company should be taken into a thorough and strategic consideration.The management strategy of a enterprise is a project to achieve its business goal for the purpose of its survival and steady development, which is based on both the internal and external environment of the enterprise and its resources available.The study of this subject is of great significance not only for the requirement of the New-type Industrialized Road but also for the development of Chuan Dian Stock Company in the new situation.The main contents of dissertation are as follows:(1) Having analyzed the internal and external developing environment of Chuan Dian Stock Company from the respect of strategic management according to the national policy, the author pointed out the opportunities, challenges, advantages and disadvantages for the company, which prepared for the strategic projects put forward later.(2) The author put forward four sets of strategic schemes and evaluated the advantages and disadvantages respectively and chose the most appropriate.(3) The author raised a set of measures for the selection of the strategic projects. All these measures are maneuverable.(4) In this dissertation, the author designed an index system to measure the development of the New-type Industrialized RoadThe author is convinced that the Chuan Dian Stock Company will advance with the New-type Industrialized Road. And it will make more contribution to the Well-being Society in the market completion and the development of the west.更多还原