【作者】 冉儒学；

【导师】 尹鸿；

【作者基本信息】 清华大学 ， 传播学， 2003， 硕士

【摘要】 真人秀电视节目是最近几年才引起广泛关注的一种电视节目样式。在欧美，无论在传媒界还是整个文化界都产生了重要影响。它在取得良好经济收益的同时引发了广泛的社会争议。因此，对国内真人秀电视节目的探讨就成为不可回避的话题。本论文在对真人秀电视节目的现状和发展历程进行阐述的基础上，分析了它兴起的背景。从社会文化背景来看，它是消费社会和消费文化的产物，是数字化时代真实与虚拟界限模糊的结果；从电视自身的发展背景看，它是对电视故事化、日常化和娱乐化要求的反应，是市场化背景下电视节目创新的一种表现形式，并与电视节目的发展过程紧密相关。本论文在对真人秀电视节目兴起的背景进行分析时,主要采用了文化研究的相关理论和研究方法，所涉及的理论包括消费社会与消费文化理论、现实与虚拟现实理论等。本论文在将真人秀电视节目与其它节目样式进行比较后指出，真人秀电视节目是一种综合性的电视娱乐节目；它是假定情境中的真实展现；它综合了纪录片的纪实性要素、电视剧的戏剧化要素、竞技游戏节目的娱乐性和互动性要素，它打破了真实与虚拟、不同媒介之间的界限。其特征主要表现在：叙事上的真实与虚拟相结合，传播上的媒体之间的整合、节目与观众之间的互动以及营销上的事件性、整合化和国际化的营销方式。本论文在对真人秀电视节目的形态和特征进行分析时，主要采用了电视学、传播学和营销学的相关理论和研究方法，所涉及的理论包括电视节目形态理论、“第二媒介时代”理论和整合营销理论等。本论文在对国外主要真人秀电视节目进行分析后指出，我国的真人秀电视节目要对西方真人秀电视节目加以扬弃，在借鉴其节目样式和制作技术的同时弱化甚至摒弃其中的性、隐私、残酷竞争、博彩等内容，制作符合我国意识形态、文化传统和观众欣赏习惯的节目。在对国内真人秀电视节目的现状进行分析后指出，其出路在于节目的民族化、整合化和品牌化。本论文在对真人秀电视节目的本土化研究中，始终与国内真人秀电视节目的发展实际相结合。更多还原

【Abstract】 Reality TV has been in the spotlight in recent years. In most European countries and the United States, the programme has made a far-reaching impact on the intellectual circles as well as the media; it has been economically successful and yet socially controversial. It is under such circumstances that the production of reality TV becomes an inevitable issue in China.Based on an overview of its history and status quo, the thesis offers a very detailed analysis of the growing background of reality television. As far as social culture is concerned, it is a product of consumerist societies and culture, and the result of the vagueness between reality and fiction in a digitalized age. As far as the development of television is concerned, it is closely related to the history of television----it is a reaction on television’s trends of being commonplace and entertaining, and an innovation of TV programmes on the market. The thesis analyses the backgrounds of arising of reality TV with culture research theories and methods, and the correlative theories includes consumerist societies and culture, reality and fiction, etc.After comparing reality TV with other TV programmes, the study points out that reality television is a comprehensive entertaining program and a demonstration of reality in a fictional context. It integrates the factuality of documental films, the dramatic features of television, and the entertainment and interaction of various games and races. It overruns the boundaries between reality and fiction and among various media. Its characteristics can be summarized as follows: the combination of reality with fiction in narrative, the interaction among the media and between the audience and programmes, and the integration and internationalisation of the marketing. The thesis analyses the forms and characteristics with TV study, communications study, marketing theories and methods, and the correlative theories includes TV program theories, the second media period theories and combined marketing theories, etc. After an analysis of foreign reality television, the study stresses that reality television is very original in form, and that China’s reality TV should discard the dregs and absorb the essence of foreign reality TV programmes. While borrowing the<WP=5>forms and technology from foreign reality TV programmes, China’s reality TV should weaken or even discard their content concerning sexuality, privacy, lottery and cruel competition, and produce programmes catering for China’s ideology and cultural tradition and the Chinese audience’s aesthetic habits. After an analysis of its status quo, the study points out that China’s reality TV should develop in the direction of nationalization and becoming a brand, a combination. The thesis always connects with the circumstance of development of civil reality TV program when studying the localization of reality TV.更多还原