【作者】 于萍；

【导师】 陈来生；

【作者基本信息】 苏州大学 ， 专门史， 2003， 硕士

【摘要】 博物馆旅游作为一种旅游形式已经在国内悄悄兴起，在有些地方甚至已成为重要的旅游资源。但由于传统观念的影响，博物馆界还多将博物馆的主要功能仅仅限定在馆藏、研究、教育上，对博物馆的休闲娱乐功能认识不足，特别是在具体的旅游开发上，相关研究还非常少。旅游界同博物馆界一样，无论是在理论上还是在具体的实践中，都没有对这一问题给予应有的重视。本文试以苏南地区的博物馆为例，通过分析其发展现状、现存问题，通过国内外博物馆旅游现状分析、旅游本质属性分析及博物馆功能分析，论述发展博物馆旅游的可行性和必要性，提出发展博物馆旅游的思路；结合苏南博物馆的现状，提出发展博物馆旅游以市场为导向、以资源为导向、开发与保护并重的三大原则，和确立目标市场、搞好陈列展览、做好服务工作的三大策略。更多还原

【Abstract】 As a form of tourism, museum tourism has quietly boomed in China. In some areas, Museum is also an important tourist resource. In the effect of traditional idea, Museum still limits its function to election, research and education. And Museum doesn’t focus on its function of entertainment. Especially in the concrete development of tourism, related research is still scarce. As the same of Museum, Tourism doesn’t pay much attention to this problem either, not only in the theoretical research, but also in the practice. This article takes the south of Jiangsu as an example, by analyzing its present developing state and problems, the present state of museum tourism both at home and abroad, the nature of tourism and the function of Museum, illustrates the feasibility and necessity of developing museum tourism, indicates the thought about developing museum tourism; Based on the present state of museums in the south of Jiangsu, we put forward three principles and three tactics of developing museum tourism.更多还原