【作者】 赵树旺；

【导师】 白贵；

【作者基本信息】 河北大学 ， 新闻学， 2003， 硕士

【摘要】 电视面临跨国传播的挑战已是不争的事实。在电视新闻传播的全球化趋势面前，中国电视不可能脱离世界电视的发展潮流。我国电视新闻传播要在竞争中既保持自己的特色，又获得有利地位，进而在全球市场中分一杯羹，就需深入了解全球电视业的现状，以境外电视台先进经验和传播思想为借鉴，形成先进的新闻理念和运行机制。 对于电视传媒，从影响效果上来说，资讯传播应当成为社会主流阶层判断社会、了解社会的信息支点。传播者应当向公众提供平等的机会，使受众通过搜索媒介获得同样数量的资讯。电视新闻传播的频道化是社会发展的必然，是以受众为主体的电视新闻传播的结果，也是国际电视新闻传播竞争的产物。另外，电视新闻现场直播应该是一种常态，这不仅仅是指一种播报方式的不同，更重要的是指一种传播的观念。对突发性事件的直播可以让中国的电视新闻出现更多的独家报道，既满足观众的需要，又有利于确立中国电视新闻传媒的国际地位。如果想要在日趋激烈的市场竞争中占据一席之地，我国电视新闻传播还需逐渐摆脱“传媒的传媒”而走向“主流传媒”，重大新闻事件发生后，中国电视媒体在国内公众或国际公众的舆论凝聚下来前，应及时全面地发出中国的声音。更多还原

【Abstract】 It is an unquestionable fact that TV programs confront the challenge of international communication. Facing the trend of globalization of communication of TV news, our TV programs can not break away from the developing trend of TV programs in the world. In order to obtain a favorable position in the competition as well as maintain our own features, and what’s more, to take a share of global market, the communication of TV news of our country needs to acknowledge the current situation of TV industry and shape the advanced journalistic ideas and operating system, using the advanced experience and ideas of communication of TV stations abroad for reference.As for the media of TV, as far as the effect of influence is concerned, the communication of information should be the fulcrum of information on which the main aspect of the social stratum judges and comprehends the society. The public should be given equal chance to get the same amount of information by searching the media. The specialization of TV news is the necessity of social trend, the effect of the communication of TV news with the aadience as subject, and the outcome of the international competition of TV news. Besides, the live telecast of TV news should be normalized , which is not only a different pattern of communication but a concept of communication. There will be more scoops in our TV news if there is live telecast of sudden events, which not only meets the need of the audience, but helps our communication of TV news establish its position in the world. If we want to obtain a share in the market competition which is becoming more and more intense, our TV news must lift itself out of the state of "the media of the media" and become the "essential media". When some important events come out, the TV media in China should give our own sound promptly and comprehensively before the public opinions home or abroad are formed.更多还原