【作者】 李盛竹；

【导师】 史本山；

【作者基本信息】 西南交通大学 ， 工商管理， 2003， 硕士

【摘要】 社会化大生产竞争的空前加剧以及科学技术的飞速发展，促使企业投资管理进入了一个新的时代—投资战略制胜时代。具有深远投资战略眼光和战略思考能力的企业，其自身企业投资战略哲学素养的增强及相应的战略思维观的确立，则是引导其不断地从成功走向新的成功的前提。入世后的钢企面临国际范围内全面竞争，能否制定符合时代发展要求的投资战略，是决定企业生存命运的重大课题。 本文通过对攀钢在新形势下的投资战略背境分析，探讨了其制定投资战略需考虑的诸环节诸因素，运用新的投资战略理论，结合攀钢投资活动及规划实际，对攀钢投资战略进行了全面系统分析并提出了相应对策与建议： 首先，介绍了战略及投资战略的理论知识及对企业投资战略进行研究的意义。接着分析了攀钢所处的宏观经济环境和行业背景，新的经济增长方式与投资战略关系，剖析了入世后的全球化竞争中攀钢所面临的压力与机遇。 其次，论文对攀钢的资产经营与资本运作的情况作了介绍，分析了攀钢资产经营与资本运作的联系与区别，通过以资本为纽带的低成本扩张思考，提出了攀钢资本运营目标模式的选择方案。 最后，通过对攀钢所面临的投资环境分析和企业SWOT分析，借鉴先进企业成功实务经验，再对投资战略的制定进行全面分析，提出了制定投资战略的原则和方法，短期及中长期投资战略以及战略实施建议，并得出本论文的结论。本论文提出的对策可供有关单位参考。更多还原

【Abstract】 While the competition of socialization large-scale manufacture and production, the science and technology develop so rapidly, the chances and challenges faced by Chinese steel industry enterprises is investment management, which turned from traditional surroundings into new epoch, that is, Its investment strategy gets the upper hand of other enterprises time. One enterprise, which owns profound investment strategy insight could be successful tunelessly, depends on enhancing enterprise philosophy and establishing relevant strategy thinking view. After China entered into WTO, The steel enterprises face the world competition. To constitute investment strategy meeting the epoch developing needs is one of the important tasks which decides whether enterprise can live and develop in the drastic competitive internal and international market. It is a critical problem confronted to the steel enterprises.This paper analyses Pan steel group investment strategy background in new situation and position, then it indicates the various factors which should be considered while establishes the enterprise investment strategy. Through applying the new investment strategy theory and introducing the Pan steel subjective investment programming and activities, paper also analyses entirely and systematically its investment strategy and present relevant countermeasures and advices:Firstly, this paper introduces the relevant strategy and investment strategy theory and knowledge, and the signification to research it. Then it analyses the macro-economic environment and industry background, and the relation between the new economic increasing mode and investment strategy. This paper also points out the pressures and opportunities when the Pan steel faces the global competition after China formally joined into WTO.Secondly, this paper introduces relevant information about assets management and capital operation of Pan steel, then analyses the relation and difference between assets management and capital operation. Through thinking about low cost expanding by the bridge of capital, the writer presents the selective projects of objective mode of Pan steel capital operation.Finally, the writer analyses the investment environment and gives a SWOT analyze. Then referencing the succeed experience of advanced enterprises, the paper analyses entirely how to make out the investment strategy, and point out theprinciples and methods and short-term and middle-long term investment strategies and relevant advices how to enforce it. Reasonably, in the end, the paper gets its conclusion and indicates the countermeasure of Pan steel group. The countermeasure can be used for reference to involved department.更多还原