【作者】 董少伟；

【导师】 宋加升；

【作者基本信息】 哈尔滨理工大学 ， 管理科学与工程， 2003， 硕士

【摘要】 本文研究了WTO环境下企业的竞争机制及基本原则，阐述了我国加入WTO后所应遵守的规则和应尽的义务，并分析了WTO对我国企业的宏观影响以及跨国公司在我国技术战略的新变化。揭示了WTO将给我国企业带来的机遇和众多挑战。本文通过对我国大型企业、中小型企业现状进行了分析，同时针对不同所有制企业所面临的竞争作了系统阐述，指出了加入WTO后我国大、中、小型企业面临的挑战及对策。本文研究认为，我国企业缺乏国际竞争力的原因在于“研发投入不足，企业缺乏核心竞争力，管理水平低下，国际营销能力低下，国家的政策法规不健全，企业文化落后”等方面，针对以上诸方面提出以下我国企业在WTO环境下的策略及发展战略：形成自己的核心竞争力，寻求成本的优势，建立全球化战略，采取多样化经营战略，进行制度创新，注重品牌建设，组建企业战略联盟，使投资主体多元化，进行虚拟经营战略安排，积极应对外国跨国公司的并购，以便在国际舞台上争得一席之地。最后本文通过对我国的海尔集团从一个亏空147万元的集体企业，在没有要国家一分钱的情况下发展成年营业额600多亿的大型跨国企业集团的研究，分析了海尔集团的国际竞争战略和竞争理念，本文通过研究海尔这一案例，提出了我国企业面对WTO环境下激烈的国际竞争的应对策略。更多还原

【Abstract】 This paper studies enterprise competing strategies and basic rules, and Expatiates these rules and obligations that china should obey entering WTO. The paper analyzes macro effects that WTO will exert on our country and the new movement of technical changes that Multi-National Corporations (MNC) will exercise in China. The paper posts out that WTO will bring both opportunities and challenges to China. The paper also analyzes the situations large-scale enterprises and middle & mini enterprises are facing at the same time, the paper expatiates the competition between enterprises with ownerships, and points out the challenges and strategies that domestic corporations must face. The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items: deficiency of R&D: weak competition: low level of management; low ability of international marketing; distemperedness of state’s laws and policies; backward of corporation’s culture. In allusion to these questions the paper points out corresponding strategies under WTO that domestic corporations must adopts. Domestic corporations should cultivate their own core competition capacities, pursue cost advantage, build globalization strategy, adopt diversiform management strategy, exercise system innovation, pay attention to brand construction and establish strategy alliance. In order to reply to purchase of MNC domestic corporations must take dummy management strategy and make their own main body of investment diversified. At last, through studying Haier, a domestic MNC which has 60 billion yuan turnover per year, the paper analyses Haier’s international competing strategy and ideas and the paper<WP=8>brings forward a series of answering international competing strategies for domestic corporations under WTO conditions.更多还原