【作者】 李华林；

【导师】 马永开；

【作者基本信息】 电子科技大学 ， 工商管理， 2003， 硕士

【摘要】 FAS公司在认识到光通信产业的远大前景情况下，在公司上市后通过收购某光通信公司进入光通信产业后面对光纤市场的竞争态势，在竞争的需要、资金和技术的解决可能情况下，提出了光纤预制棒项目的设想。本论文综合运用在攻读MBA期间所学的经济和管理知识，理论联系实际，对FAS公司建设光纤预制棒项目进行投资分析，为管理者做出投资决策提供帮助。先运用市场营销理论和经济预测方法对光纤产业的国际国内市场进行分析，以了解光纤市场的发展和市场容量，通过市场细分并评估选出目标市场；然后运用战略管理知识对光纤产业的竞争特点进行分析，从定性的角度认识光纤市场中五种竞争力量的特点和相对强弱，同时对FAS公司的内外环境、优势、劣势等进行SWOT分析，从而制定项目未来的备择战略。通过对工艺的比较分析，认识各种商用工艺的优缺点，了解采用各种工艺的可能障碍，确定项目所采用的工艺；然后运用生产管理、市场营销、管理学、人力资源管理、管理经济学等各种知识制定出战略实施方案，包括生产规划、工厂建设、营销策略、组织机构设置与安排；再运用会计学、税收管理、财务管理等方法对项目进行经济分析、风险分析和评价，从财务的角度分析未来可能的盈利情况以及对项目进行敏感性测试，以分析其敏感程度；并且对项目实施过程中及以后运营过程中可能面临的不确定性进行探讨，制定项目的应对预案。最后通过上述各种分析后得出投资分析研究结论。更多还原

【Abstract】 FAS entered the optical telecommunication industry through purchase one optical telecommunication company after company list when FAS realized the long-range prospect of the optical telecommunication industry. In the need of the competition, settlement of the fund and technology are possible, put forward optical fibre preforms project.This thesis uses various kinds of management knowledge, the combination of theory and practices synthetically; go on investment analysis to optical fibre preforms project, and help the administrator to make the investment decision.First I will use marketing theory and economic forecasting theory to analyses the optical fibers of domestic and international market, find out optical fibres development and market capacity of market, and have detailed market comparison and evaluation and pick up the target market. Secondly, I will analyze the typical of optical fibers industry compete and company’s operation environment, strengths, weakness etc. with strategy management methodology. Then make feasible strategy.Through the comparative analysis to the process, know the pluses and minuses of different commercial process, understand that adopts the possible obstacles of different process, and confirm the process that JV1 adopts.Then formulate execution plan with conception about production management, human resource management, marketing etc. Then make evaluation and analysis for project with accounting, taxation and finance management. Finally, I can make feasible conclusions from above analyses.更多还原