旅游产品开发设计系统研究——以江津中山古镇为例

【作者】 罗能；

【导师】 冯维波；

【作者基本信息】 重庆师范大学 ， 人文地理学， 2003， 硕士

【摘要】 本文从讨论旅游产品的定义出发，着重从系统论的高度研究旅游产品的开发设计，并将研究成果应用于重庆江津中山古镇旅游产品开发的实践中。具体而言本文包括三大板块，第一板块叙述旅游产品及旅游产品的系统性。在该板块中讨论了旅游学界对旅游产品定义的三大争论，给出了旅游产品的新的理解，并对旅游产品的六大特性作出了批判。在此基础上对旅游产品进行了系统的分析，阐明了旅游产品的系统性，并从不同的角度对旅游产品的系统的结构和旅游产品系统的结构进行了分析，为后边的研究作理论铺垫。第二板块是在阐述旅游产品的开发设计的一般理论基础上，用系统分析的思想和方法着重对旅游地的旅游产品开发设计的理论和模式作了较为全面的探索和研究。在该板块中阐述了旅游产品开发设计的概念、内容、原则、过程，认为旅游地开发是一个复杂的系统，并对该系统的构成要素进行了系统的研究，并借助系统工程的方法分析旅游地开发设计工作的步骤。第三板块是实证研究。在该板块中作者对旅游地开发设计的研究结果用于重庆江津中山古镇开发实践中，进行了实战探讨。更多还原

【Abstract】 My essay proceeds from the definition of the traveling products, focuses on the design and development of the traveling products in a highly systematic way and I apply my research result to the developing of the Zhongshan Ancient Town in Jiangjin. To be more concrete, the essay is composed of 3 parts. Namely, firstly, it deals with traveling products and its systematicness. Three arguments on the definition of the traveling resources in the circles of the tourism are discussed, six fixed features of the traveling products are doubted and a new understanding about traveling resources is presented in it. On the ground of this, I make a systematic analysis on the traveling products , expound the systematicness of the traveling products and analyze the systematic structure of the traveling products and the structure of the system of the traveling products in detail from different aspects, which back up my following research in theory. Secondly, based on the general theory on the design and developing the traveling products, I stress my research on the theory and mode of a traveling site’s design and its development with an approach of systematic analysis. In this part, the concept, the content, the principles, the process of a target traveling site is stated out. Also the developing of a traveling site is considered as a complex system, still whose components are dealt with. And in addition, the procedures of how to design and develop a traveling site are brought forward via the method of systems engineering. Thirdly, I put my research into practice. In this part I research result is put into practice in the designing and developing Zhongshan Ancient Town.更多还原