云南花卉产业供应链管理研究

【作者】 荣晓宇；

【导师】 蒋永穆；

【作者基本信息】 四川大学 ， 工商管理， 2002， 硕士

【摘要】 供应链管理是随经济全球化与信息时代的到来而产生的一种企业管理模式和管理思想。它要求以顾客需求为核心，以核心企业为主导，使处于价值创造不同阶段的企业建立有效的联盟关系，以便集成管理。这一管理在我国尚处于理论普及和探讨层次。笔者基于对云南花卉产业现状、问题及相关条件的认识，将供应链管理引入云南花卉产业的营运实践中，提出云南花卉企业以至整个产业供应链管理的一些战略，希望使供应链管理能够逐步从理论上升到应用层次。论文除导言外共分五个部分：第一部分介绍供应链管理的有关理论，阐明供应链管理的战略思想及运行机制，以便为第二部分的分析奠定理论基础；第二部分着重阐述花卉产业的现状与存在的问题，分析指出在花卉产业中实施供应链管理的必要性与可行性；第三部分是就构建云南花卉产业供应链进行的一些分析；第四部分进一步分析花卉产业供应链战略的实施；由于供应链的实施需要一系列的外部条件，而这一系列的条件离不开政府的努力，本文第五部分即从产业角度提出花卉产业特色产业链，对其进行分析，指出政府在特色产业链构建中的对策。更多还原

【Abstract】 With the coming of the economic globalization and the developing of information technology, SCM (Supply Chain Management) has grown into a mature pattern on enterprise managing and a successful enterprise strategy. Many enterprises in the same value-added chain make up a strategic alliance which can be managed integrated. SCM is a theory more than a practice in our country currently. Known the conditions and problems on the flowers and plants trade in Yunnan province, the writer wants to put SCM into practice on it, and make some strategies for the enterprises in the flowers and plants trade in Yunnan province and also some for the trade as a whole. By doing this, we hope that SCM turns from a theory to practice by and by. The article includes five parts except the preface. The first part introduces the theory of SCM, so as to make foundation for the second part. The second part makes out the situation in the flowers and plants trade in Yunnan province, then analyses the necessity and possibility of put SCM into it. The third part deals something that is connected with the forming of Supply Chain in the trade. In the fourth part, the practice of SCM in the trade is planned. Because the operation of SCM needs a good circumstance that can not appear without the works of the government, the fifth part brings out the concept of characteristic trade chain and tells what the government should do in the building of the SCM.更多还原