【作者】 彭采云；

【导师】 罗维；

【作者基本信息】 四川大学 ， 工商管理， 2002， 硕士

【摘要】 战略管理，对中国大多数企业来讲，几乎还是空白。即使一些企业作了如“五年发展规划”，“企业五年发展纲要”类长远计划，但还够不上企业经营战略。这些长远规划没有全面、系统、深入分析企业所处环境，也就难以把握环境巨变带给企业的各种机遇和挑战。对企业自身的认识，带有片面性，常常是只看到成绩，忽视缺点，看到优势面，忽视劣势面。因此，这样的规划失去了根基，脱离了实际，难以达到外部环境、内部条件、企业目标三者的协调一致，可能把企业引向歧途。 本篇论文通过对企业所处环境的分析、研究，企业自身的剖析，找出企业发展的机遇、面临的挑战，认识企业的优势面、劣势处，制定切实有效的经营战略，以指导企业的各项经营活动，使企业有目标、有计划、有步骤地发展，规避风险，把握机遇，发挥企业长处，建立企业的竞争优势，从而取得良好业绩。 同时，通过对企业战略管理的研究，启示人们，应提高战略管理在企业经营管理中的地位，把战略管理作为经营者的首项管理内容。 本篇论文，首先从环境分析着手。企业所处外部环境正发生巨大变化：中国加入WTO，中国西部大开发，产业政策调整，国企改革、创新等。这些变化，对处于困境中的四川专用汽车厂有机遇，也有威胁。通过对这些变化的统计、分析、研究、预测，列出关于本企业发展的机会、挑战，作为制定企业战略的基础。 其次，对企业自身情况加以研究，从资源角度研究，也从能力角度研究，把这些资源条件、能力因素与同行水平进行横向对比，与国际水平进行纵向对比，与企业预期发展目标进行比较，找出差距和优势，这也是企业战略管理的基础。 有了这些基础研究，就有了一个制定企业战略的平台。根据这些基础研究成果，结合企业发展趋势，建立企业发展目标、发展方针，并围绕目标，制定实现目标的具体经营战略。 这些战略特征表现为: 1、有利于目标实现。 2、具有可操作性。 3、使外部环境、内部条件、企业目标三者协调一致。 4、既能促进企业发展，也有利于社会发展、进步，有利于人类物 质文化生活水平的总体提高。 本篇论文内容可以归纳为六个部份: 1、概况—让人们了解中国专用汽车产业的基本情况，与国外同行的差距。了解四川专用汽车厂基本情况，以及在中国专用汽车业所处地位。 2、外部环境分析。对影响专用汽车发展的重大环境变化加以分析、研究;对四川专用汽车厂的机会和挑战。 3、内部条件分析。即对企业自身的再认识，对企业能力情况和资源情况的定位;对四力}专用汽车厂的优势和弱点。 4、四夕11专用汽车厂发展战略目标及方针的确立。 5、企业发展战略研究。 6、提供战略实施的保障。 考虑作者所在企业面临的经营战略问题，选择了“企业战略管理”作为学位论文的研究课题。过去，由于决策失误，几度给企业带来过巨大损失。今天，尽管企业经营者己认识到企业战略管理的重要性，但对战略管理的方法、实施途径仍嫌把握不够，以致出现企业战略管理与实际运作偏离较大，员工难以进入战略管理角色等问题。最终，企业战略失去对经营活动的指导作用，流于形式。 本篇论文，通过企业环境分析、研究，提出四川专用汽车厂发展战略，以指导企业的经营活动。这是论文研究的主题。另一方面，提供企业战略管理的方法、思路，也是该论文的研究目的。同时，还希望这篇论文能引起企业界对企业战略管理的高度重视。正如海尔集团张瑞敏先生的一句话，“海尔之所以有今天，最主要的因素是企业没有重大的决策失误”。但愿每一个企业都能做好战略管理，像海尔一样，都没有重大决策失误，顺利实现企业的战略目标，把企业塑造成一个在国际具有强大竞争实力的知名企业。更多还原

【Abstract】 Strategy management has remained unknown to most Chinese enterprises, although they have established long-term development plans, such as "Five-Year Development Schedule" , "Five-Year Outline for Enterprise Development" , but it is not an enterprise management strategy. These long term schedules were in lack of a thorough and systematic analysis of the enterprise environment, so they would fail to enable enterprise to grasp various opportunities and challenges brought about by great environment changes. And enterprise’ s self-awareness of its own strength and weak points is always with partiality. So schedules of the sort have been not well grounded and separated from practice. They can hardly make the three of the outside environment, the interior conditions and the enterprise aim to be coordinated, and even may result in the enterprise’ s failure.Based on analysis of the environment of enterprise, and a study of the enterprise’ s performance, this thesis examines the development opportunity and challenge, to work out a reasonable and sound knowledge of the advantages and disadvantages of enterprise. Some suggestions are proposed to stipulate an effective valid management strategy in conducting enterprise business activities. With the guidance of the strategy, the enterprise development will keep pace with corresponding purpose, schedule and stage. In so doing risks will be avoided,opportunities will be made better use of, So that a competition superiority will be established and enterprise performance will be improved.At the same time, through the study of enterprise strategy management, the author tends to believe that improving strategy management status should have its place in enterprise management activities, as the very priority for managers to face.This thesis begins with the environment analysis. Since the enterprise outside environment is being changed greatly, China will soon be admitted into WTO, western china exploration has just started, industry policy is undertaking some adjustment, and state-owned enterprise reform and innovation are in advance. Facing these opportunities and challenges, Sichuan Special Automobile Factory, now still in difficulty, is certainly at turning point. Through a careful analysis and study of all the changes, the factory can take the opportunity and challenge, and work out a practical enterprise strategy for its own development.Secondly, the thesis makes a study on the conditions of the enterprise itself, in terms of resource and capacity as well. The author regards it important to compare these resource conditions, capacity factors with those of the same leveled businesses in china and abroad at the same time. A comparative study on its pre-determined aim of enterprise development is also necessary to find out the shortcomings and advantages, which is the foundation for enterprise strategy management.With these basic studies, we will have the platform for determining enterprise strategy. In accordance with the corresponding results of basic studies, and taking into account the tendency of enterprise development, it is possible to establish an enterprise development aim,policy, and corresponding realistic management strategies. These strategy features are shown as: 1. Beneficial to the realization of the aim. 2.Practical and operational.3. Coordinated combination of the three of the outside environment, interior condition, and enterprise aim.4. Helpful stimulate enterprise development, to advance the society development, and to better the material culture, and the life level as a whole.This thesis falls into 6 parts:1. Introduction: To brief about basic conditions for Chinese special automobile industry, and the differences with counterparts abroad in general, and introduce in particular, basic conditions of SICHUAN SPECIL AUTOMOBILE FACTORY, and its position in the domestic industry.2. Outside environment analysis: a study on the important environment changes which will influence special automobile development.3. Interior con更多还原