【作者】 马治鸾；

【导师】 王挺之；

【作者基本信息】 四川大学 ， 旅游管理， 2003， 硕士

【摘要】 中心城市是其所在旅游区域的一级旅游目的地，也是客流中转的口岸城市，其周边旅游地是中心城市旅游产品体系的补充，也是中心城市现代都市旅游的主要客源市场。中心城市居民巨大的出游力是拉动其周边旅游地发展重要的内在驱动力；由于地缘关系，区域规模经济与地域分割并存，是旅游产业运动的一个基本特征，为此必须对区域旅游经济进行系统化布局，突出中心城市的产业中心性；因其区位条件独特，中心城市在区域经济发展中居于明显的优势，与周边城乡部位存在经济发展上的梯次性，这种梯次性是区域旅游生产力布局、产业发展梯次传动，最终整体联动的经济诱导机制；根据边际效用递减规律和旅游者最大效用均衡理论，旅游消费效用最大化的均衡在无差异曲线与开支预算线的切点(即旅游目的地选择的最佳位置)上，且随着边际效用递减，目的地选择的最佳位置向远离中心城市方向移动，这就是中心城市与周边旅游地互动关系的经济学解释。 本文重点对中心城市居民出游市场进行了统计分析，通过分析发现中心城市出游市场总体表现出以下特点：(1)城市居民外出旅游时间除黄金周以外，主要集中在周末，其时间约束型的旅游产品需求以“安、近、短、廉”为特征的旅游产品为主；(2)出游方式以自驾车和自主安排为主，团队游客的比例在逐步下降；(3)出游逗留时间以在外逗留0—2夜为主；(4)城市居民出游人群中女性比例高于男性；(5)出游目的以近距离观光、休闲为主，但度假市场正在蓬勃发展，现在中心城市周边新兴的“农家乐”就是度假旅游的雏形和低级形式；(6)中心城市银发市场和教师、学生市场是两个原来被忽视却孕育着巨大潜力的细分市场。 根据中心城市与周边旅游地的互动关系，结合城市居民出游市场的主要特征，文中还就规划定位的基本原则、支撑要素、差异化策略和互动关系等层次，对中心城市与其周边旅游地的市场定位、主题形象定位、空间结构及产品开发等问题进行了理论分析和实证研究。更多还原

【Abstract】 Central city is the primary destination and tour transfer station in the region. Its periphery scennic spots are the supplementary products of the city tourism product portfolio, and is the essential market of mordern metropolis tousim. The great tour purchasing power is the drive power of promoting the region’s tourism developmentln the regional space, scale economic and regional separation are one of the basic characteristics of promoting tourism industry, So we must arrange the regional tourism industry with a systematic method and give prominence to the central city. For its outstanding area in the regional space, central city has evident superiority in the regional ecnomic development, and has echelon between central city and its periphery scennic spots, which is the inducement mechanism of tourism industry’s arranging, developing and advancing step by step. For the law of diminishing marginal utility and the theory of equilibrium, the max utility equilibrium of tourism consumption be at the point of tangency of undiscrepancy curve and the cost budget curve. With the diminishing marginal utility, the point of tangency may run to the area far to the central city.Through the statistics and analysis, we find out that there are several characteristics in the central city tourism market: (1) The city tourists tour at weekends and gold weeks, and they want to buy such tourism products as " safe,convenience, short range and cheap". (2) They tour by car or by themselves not go with tour team, (3) and stay out for zero to two nights. (4) There have more female than male tourists. (5) They like to select scene or leisure spots, but holiday tourism becomes more and more ppopular. (6)The segment markets of silver hairs, teachers and students have great perchasing power.With the interaction of central city and its periphery scennic spots, this article analysize and prove the interactions of market positioning, theme imagine, special structure , and product projection beteen central city and its periphery scennic spots through basic principles , support factors, discrepance tactics, and so on.更多还原